Bengaluru
July 25, 2017 - Nine months after Scoot and Tigerair
announced their intention to pursue a single brand and operating licence under the enhanced Scoot
brand, the airline industry today bade farewell to Tigerair Singapore as its
last flight departed Singapore for Tiruchirappalli at 2305 on 24 July. From today, all previous Tigerair flights
will be operated under the Scoot brand and Scoot flights will operate under the
TR flight designator code. This marks the completion of the Scoot-Tigerair
integration process that began last May when the airlines were brought under a
common holding company, Budget Aviation Holdings.
After successfully commencing operations in
India last year, award winning value airline Scoot is all set to take up new
destinations under its umbrella that were running under Tigerair. These include
Bengaluru, Hyderabad, Kochi, Tiruchirappalli and Lucknow which will now operate
under the single brand name – Scoot from 25 July 2017.
Scoot
CEO Mr Lee Lik Hsin said, “As we come to the end of
Tigerair’s journey, we open up a brand new chapter for Scoot. Building on what
Tigerair and the old Scoot had achieved since their respective inceptions, we
are stronger than we have ever been before, and consequently in an even better
position to offer our guests more choice, connectivity and value. The enhanced
Scoot that we are introducing today is spunky and sassy, and promises to create
more travel opportunities for our guests.”
To celebrate the merger to the single Scoot
brand, special one-way promotional fares from Bengaluru will start from as low
as INR 5,599 to Singapore, INR 9,799 to Bali, INR 10,499 to Hong Kong, INR
12,499 to Melbourne/Sydney among others. Additional 10% discounts are also
available through promotional codes for a booking period from 25 July to 6 Aug
2017.
“Scoot was very well received after the
launch of our first three destinations in India last year, the response was
remarkable. We hope to create the same impact in Bengaluru, Tiruchirappalli,
Kochi, Lucknow and Hyderabad by bringing great prices without compromising on
the safety and comfort of the passengers. When flying with a young and
passionate airline like Scoot, our guests can expect a safe, reliable and
contemporary travel experience with a unique attitude – Scootitude.” said Bharath Mahadevan, Country Head, India,
Scoot.
New
Destinations
In conjunction with this single brand
celebration, Mr Lee also disclosed the five new destinations that Scoot will call
at by June
2018. Among them are Honolulu, Scoot’s
maiden USA destination,
and Harbin in Northeast
China. The remaining three are short-haul
destinations - Kuching
and Kuantan in Malaysia, and Palembang in Indonesia.
Coupled with the addition of the previous
Tigerair network, the five new services will bring Scoot’s total destination
count to 65
across 18
countries.
New
Uniform
Beyond new destinations, Scoot’s crew
members, affectionately named Scootees, will be outfitted with new uniform
designs bearing a refreshing, yet distinctively Scoot look. The new uniform for female crew members cuts
a flattering silhouette with its asymmetric dress design and higher waistline,
while that for male crew members features sharper angles for the yellow
highlights on the polo shirts.
Both male and female crew uniforms also
feature fun details,
such as
black buttons sewn on with
yellow thread to
provide a subtle feature
for the male crew uniforms, and thicker fabric for the
Scootees to stay warm during cabin service. The new uniforms represent a fresh
start for crew of both airlines, while Scoot’s signature black and yellow
colour combination have been retained, carrying on the spirit of fun and
spontaneity of the Scoot brand.
Escape
the Ordinary
In conjunction with
the brand enhancement, Scoot has also changed its Get Outta Here!
tagline and adopted a new slogan,
Escape the Ordinary.
“Scoot’s new tagline, Escape the Ordinary, is
reflective of our growth as an airline brand,” said Mr Lee. “It is more
relevant to the global market now that our network has grown as it is
aspirational to our inner wanderlust, and inspires us to travel and explore the
world.”
Scoot also rolled out its first A320
aircraft, previously operated by Tigerair and repainted with the Scoot livery,
named “Conscious Coupling” in commemoration of the integration between Scoot
and Tigerair. The current Tigerair fleet will be progressively repainted and the
complete livery change is targeted to be by mid-2018.
***
About Scoot
Scoot is the low-cost, medium-to-long haul arm of the
Singapore Airlines Group. Scoot took to the skies in June 2012 and merged with
Tigerair Singapore in July 2017, retaining the Scoot brand and positioning it
well for a new chapter of growth. Scoot has carried over fifty million guests
and now operates a fleet of 14 state of the art, widebody Boeing 787
Dreamliners and 23 young and modern Airbus A320 family aircraft, with six more
Boeing 787 Dreamliners and 39 Airbus A320neo aircraft on order. Scoot’s network
presently encompasses 60 destinations across 17 countries, with Harbin,
Honolulu, Kuantan, Kuching and Palembang to join the network soon. Scoot
provides – in addition to fantastic value airfares – a safe, reliable and
contemporary travel experience with a unique attitude – Scootitude. Offering
amenities including on-board Wi-Fi Internet connectivity and in-seat power as
well as the ability to redeem and accrue Singapore Airlines KrisFlyer miles,
Scoot was voted 2015, 2016 and 2017 Best Low Cost Airline (Asia/Pacific) by
AirlineRatings.com and ranked in the Top 10 of the World’s Best Low-Cost
Airlines in 2015 by Skytrax. Scoot is passionate about changing the way people
travel long distance. Book your tickets at FlyScoot.com or contact our Call Centre. Find out more on FlyScoot.com, Facebook.com/FlyScoot, Instagram.com/FlyScoot, and Twitter.com/flyscoot.
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