National, 25th August 2020
– Committed to strengthen its leadership in the pocket friendly segment, OPPO
a leading global smart device brand
today launched A53 in the Indian market. Engineered to deliver fast and
seamless user experience,
A53 is OPPO’s first smartphone with 90Hz refresh rate and 120Hz Touch
Sampling rate in the pocket friendly segment that comes paired with a
6.5-inch Punch Hole -Display, a 5000mAh battery and 18W Fast Charging.
The device will be available in 6GB+128GB and
4GB+64GB variants at a price of INR 12,990 and INR 15,490 respectively.
Crafted to offer an experience at par with flagship smartphones, the device will be available starting 25Th August 2020. OPPO A53 is the sleekest phone in the market with a 5000mAh battery
and the brand's first smartphone with 90Hz refresh rate under the 15k price segment.
Aimed to meet the evolving needs of the customers in the pocket-friendly
segment, OPPO A53 will further take forward the legacy of its popular A series. OPPO A53 delivers a
faster and smoother experience with the a 90Hz Screen refresh rate.
Crafted with a 3D-curved Iridescent Wave Design, OPPO A53 houses a
massive 5000mAh battery paired with 18W Fast Charge along with a
6.5-inch Punch-hole Display for an enhanced
viewing experience. The device comes packed with a 16MP AI front camera
and a 13 MP AI triple camera set up on the rear side to capture clear
details with a
professional
bokeh effect.
Smooth and Immersive Entertainment Experience
OPPO A53 boasts a Punch-hole Display that has 90Hz Screen refresh rate and up to
120Hz Touch Sampling rate for a
smoother experience. The 90Hz refresh rate enables a smoother animation
with less friction when scrolling through photo albums, Internet
browsers and other apps.
The
device sports a 6.5-inch HD+ screen accented by a single punch hole
design that not only maximizes the screen’s
real estate but also offers eye protection that makes viewing
experience on A53 more comfortable under the sun. With AI Brightness,
the screen of the smartphone is equipped to automatically adjusts the
backlight based on how it learns its user’s brightness
preferences.
To
further elevate mobile entertainment experience, A53 is equipped with a
pair of Dual Speakers combined with Dirac
2.0 - the state-of-the-art digital sound correction technology that
delivers a superior acoustic effect while gaming, listening to music or
watching a film.
Supreme Power and Fast Performance
Powered
by a large 5000mAh battery, A53 comes with a high battery capacity that
can get you through the day until
the evening on just a single charge. Paired with 18W Fast Charge, you
can enjoy the day without worrying about running out of power.
OPPO A53’s Super-power Saving Mode further helps to extend the battery
life of the smartphone through a series of power-saving strategies,
while Sleep Standby Optimization performs ultra-power saving
optimization at night.
To
ensure fast performance, A53 comes packed with Qualcomm's Snapdragon
octa-core 460 processor, which is among the
first batch of octa-core SoCs announced in 2020 that offers an
impressive mobile performance that's exceptional among its class for its
speed and efficiency. A53 also sports
6GB+128GB and 4GB+64GB variants
which can be expanded to 256GB through a 3-Card Slot that offers flexibility to store heavy data on the smartphone.
In
addition to its powerful hardware, OPPO has introduced its first RAM+
Anti-lag Memory Optimization with the A53,
which is an industry-leading anti-lagging algorithm. Available only in
the 6GB Variant - It works by optimizing the algorithm to expand the
cache storage on A53's RAM. Consequently, this can facilitate smoother
operation of the system and eventually speed
up the time it takes to open up an app. It also significantly increases
the performance speed of A53 at a software level, even after prolonged
use and running of apps continuously.
Experience that is Effortless and Efficient with the ColorOS 7.2
OPPO A53 comes with
ColorOS 7.2 right out of the box, increasing the day-to-day usage
efficiency of the user by giving them a fast and smooth experience.
OPPO’s
Music Party introduces a fun way to replicate surround sound and
liven up any party by synchronously connecting multiple phones to the
same LAN connection. The
Multi-User Mode keeps the user's personal data safe and allows
them to set up independent spaces to save password lock sensitive files.
The exciting
Icon Pull-Down Gesture on A53’s large screen helps the user to shrink app icons on the home screen with the help of their thumb while the
Simple Mode enlarges app icons and fonts giving the user an experience basis their accessibility needs.
Outstanding and Comfortable Design
Ergonomically
designed to fit in one hand while offering a comfortable grip, OPPO A53
is perfectly crafted to pack a massive 5000mAh battery into a thin 8.
4mm enclosure. For an even more refined look, the 3D-curved Iridescent
Wave Design of the device uses an integrated curved body. The device
also integrates the Fingerprint Sensor into the
back cover, enabling users to unlock phones easily and intuitively. To
augment its premium look, A53 introduces new engraving and plating
textures come in three different yet vibrant color options namely
Electric Black, Fairy White, and Fancy Blue.
Capture Stylish Portraits with a Single Tap
Featuring
a 16MP Front Camera and Intelligent Beautification algorithms, OPPO A53
is
equipped to capture natural-looking selfies with stunning clarity
regardless of the environment, skin tone, or lighting conditions. The
device offers a Front Camera AI Beautification feature that
automatically adjusts the skin tone to look natural and bright
even in a dim environment. Users can also add make up effects matching
their lip colour with Front Camera Smart Touch-up, or simply thin and
smooth out their face and skin with the Front Camera Customized
Beautification.
OPPO
A53 also packs a 13MP AI Triple Camera set up on the rear of the phone,
including
a 13MP Main Camera, a 2MP Depth Camera, and a 2MP Macro Lens. Users can
even zoom into the details and snap objects as close as 4 cm through
its 2MP macro camera. The AI Triple Camera is also complemented by an
array of stylish camera features including Portrait
Bokeh, Dazzle Color Mode, and a dozen Stylish Filters that reconstruct
colors within images for more vivid photographs and also adds a dash of
flair to your daily photographs and videos.
Price, Availability and offers
OPPO A53 will be available for sale starting 25th Aug, 2020.The
4GB+64GB
variant will be available for ₹
12,990 whereas the 6GB+128GB variant will be available
for 15,490 in three color options - Electric Black, Fairy White, and Fancy Blue
The
following exciting offers will be available to consumers in offline
stores. Customers planning to purchase the
device can avail a 5% Cashback Bank of Baroda Credit Cards &
Federal Bank Debit Cards with No cost EMI upto 6 months along with
exciting zero down payment finance schemes
About OPPO
OPPO
is a leading global smartphone brand, dedicated to providing products
infused with art and innovative
technology. Based on the brand elements of young, trend-setting, and
beauty, OPPO brings consumers superior experience of digital life
through internet-optimized products that offer the best in class
services. The brand started the era of Selfie beautification
and has set itself apart by introducing the motorized rotating camera,
the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie
Expert F series launched in 2016 drove a Selfie trend in the smartphone
industry. In 2017, OPPO was ranked as the number
4 smartphone brand globally, according to IDC. With more than 200
million consumers, OPPO's business has covered 40 countries and regions
with 400,000 stores and has 4 R&D centers worldwide, providing
excellent smartphone photography experience young people
around the world. In 2018, with the launch of Find X, OPPO introduced a
panoramic arc design with a screen ratio of 93.8%, the largest
screen-to-body ratio in the mobile phone market today. In addition to
this, OPPO recently introduced SuperVOOC flash charging
technology with the launch of R17 PRO and strengthened its commitment
to India by setting up an R&D center in Hyderabad with a focus on
enhancing the smartphone ecosystem in India.