SBI Card and Landmark Group launch co-branded credit cards

Bengaluru, 20th February 2020 : SBI Card has partnered with Landmark Group, one of the largest retail and hospitality conglomerates in India, to launch a unique set of retail co-branded credit cards. The three newly launched cards, Lifestyle Home Centre SBI Card, Max SBI Card and Spar SBI Card, have been introduced in partnership with four Landmark Group brands - Lifestyle, Home Centre, Max and Spar.

Designed to be a one stop payment solution for the entire family, these cards provide a rewarding shopping experience to cardholders across categories that include fashion – premium and affordable, home furnishing including furniture and grocery. The underlying value proposition of all these cards is the same. Cardholders of any of these cards can avail similar benefits at all participating Landmark brands, thus getting savings and a host of other benefits across a spectrum of categories through a single card.

The new co-brand cards are available in three variants – Base, SELECT and PRIME and cater to consumers across segments from value-for-money to premium to super premium. 

Speaking at the launch, Mr Hardayal Prasad, MD & CEO, SBI Card, said, “We are pleased to partner with Landmark Group to introduce Lifestyle Home Centre SBI Card, Max SBI Card and Spar SBI Card. Through this tie up we will offer our cardholders a strong savings proposition across key spend categories such as fashion, home furnishing, furniture and grocery on a single card. The newly launched cards bring a one stop payment solution to meet and reward purchase needs of consumers in these segments. This launch will strengthen our retail co-brand credit card portfolio which we have built to fulfil diverse consumer needs.”

According to Mr. Vasanth Kumar - Managing Director, Lifestyle International Pvt. Ltd.: “As a leading retail player in the country, we continuously endeavour to enable a joyful and rewarding shopping experience for all our customers. The co-branded credit card with SBI Card is yet another step taken to fulfil that promise. With accelerated reward points and spend based benefits, these cards will be a win-win for consumers as they shop across various Landmark brands. Offering the best of both the players, the co-branded SBI credit card program will combine the shopping experience, convenience and value that customers have come to know and love from Landmark Group backed by the best-in-class service, benefits and security of SBI Card.”

According to Mr. Shital Mehta - Executive Director & CEO, Max Fashions, “As a leading fashion brand, we want to bring more value to our customers through a co-branded card that rewards users on their purchases. This co-branded card will provide additional benefits to our valued customers thus enabling us to deepen our relationship with them while providing them yet another reason to shop at our stores. Max is very thrilled to be partnering with SBI Card.”

PRIME variant cardholders can avail total savings of up to INR 30,000 annually on this card.

Cardholders enjoy complimentary loyalty membership to Landmark Rewards Program and they also earn accelerated reward points on the SBI Card rewards platform upon shopping with these cards. Cardholders of the PRIME variant of the co-brand cards earn 15 reward points per INR 100 spent at Lifestyle, Home Centre, Max and Spar; 10 reward points per INR 100 spent on dining and movies; and 2 reward points per INR 100 spent on other retail purchases. SBI Card Reward Points can be converted to Landmark Rewards and redeemed across Lifestyle, Home Centre, Max, Spar and other Landmark Brands in India thereby rewarding loyal customers.

The cards also reward customers for their loyalty through various spend based milestone benefits as well as bonus reward points upon card renewal. Customers of PRIME variant can avail savings of up to INR 14500 on achieving milestone spends. The cards deliver value from the point of enrolment itself, offering welcome benefits worth INR 3000 on the PRIME variant.  Renewal benefits worth INR 3000 can be availed upon card renewal.

The joining and renewal fee for the Base variant is INR 499 plus GST, SELECT variant is INR 1499 plus GST and PRIME variant is INR 2999 plus GST.

Highlights of Lifestyle Home Centre SBI Card, Max SBI Card and Spar SBI Card

• Accelerated Reward Points
• PRIME variant:
• 15 Reward Points per INR 100 spent at Landmark brands (Lifestyle, Home Centre, Max & Spar)
• 10 Reward Points per INR 100 spent on Dining & Movies
• 2 Reward Points per INR 100 spent on other retail purchases (Non-fuel)
• SELECT variant:
• 10 Reward Points per INR 100 spent at Landmark brands (Lifestyle, Home Centre, Max & Spar)
• 10 Reward Points per INR 100 spent on Dining & Movies
• 2 Reward Points per INR 100 spent on other retail purchases (Non-fuel)
• Base variant:
• 5 Reward Points per INR 100 spent at Landmark brands (Lifestyle, Home Centre, Max & Spar)
• 5 Reward Points per INR 100 spent on Dining & Movies
• 1 Reward Point per INR 100 spent on other retail purchases (Non-fuel)

• Spend-based milestone benefits
• PRIME variant: Cumulative milestone benefit up to 58,000 RP worth INR 14,500
• SELECT variant: Cumulative milestone benefit up to 34,400 RP worth INR 8,600
• Base variant: Cumulative milestone benefit up to 16000 RP worth INR 4000

• Welcome & renewal benefit
• PRIME variant: 12000 bonus reward points equivalent to INR 3000 on payment of annual fees and renewal fees
• SELECT variant: 6000 bonus reward points equivalent to INR 1500 on payment of annual fees and renewal fees
• Base variant: 2000 bonus Reward Points equivalent to INR 500 on payment of annual fees and renewal fees

• Airport lounge access on PRIME variant
• Complimentary Priority Pass membership – Up to 4 complimentary visits per calendar year to International Priority Pass Lounges, outside India (maximum 2 visits per quarter)
• Domestic Lounge Membership – Up to 8 complimentary visits per calendar year to Domestic VISA Lounges in India (maximum 2 visits per quarter)

• Closed Loop Reward Redemption
• Cardholders can redeem reward points at Lifestyle, Home Centre, Max, Spar and other Landmark Brands in India 

• Fuel surcharge waiver
• 1% fuel surcharge waiver across all petrol pumps in India

About SBI Card

SBI Cards and Payment Services Limited (formerly known as SBI Cards and Payment Services Private Limited) (“SBI Card”) is a non-banking financial company that offer extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel & fuel and banking partnerships cards along with corporate cards covering all major cardholders’ segments in terms of income profile and lifestyle. It has diversified customer acquisition network that enables to engage prospective customers across multiple channels. SBI Card is a technology driven company. Visit www.sbicard.com for more details.

About Landmark Group

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2200 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.

The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Balance Spa & Salon, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.

In 1999, Landmark Group entered India, to revolutionize retailing in the country with the introduction of Lifestyle Stores. Currently in its 21st year of retailing in India, Landmark Group has launched several innovative retail concepts in the country including Lifestyle, Home Centre, Max and hospitality concepts, Spar Supermarkets and Hypermarkets, Fun City, Citymax and Krispy Kreme.  

Nikon announces new firmware Ver. 2.0 for better imaging experience of the Nikon Z7 and Z6

New Delhi: 16 May 2019 – Nikon India, 100% subsidiary of Nikon Corporation, leaders in imaging technology, is pleased to announce the release of firmware Ver. 2.0 that will further enhance the performance of its full-frame mirrorless cameras, the Nikon Z 7 and Z 6.

 

Users will enjoy three main additional support features following the Ver. 2.0 upgrade, which includes:

 

• Eye-Detection AF with still-image shooting;
• Extension of the low-light AF detection range;
• Addition of AE tracking capability to the continuous high-speed (extended) mode.

 

These enhanced shooting functions will further expand the possibilities for visual expression.

 

 

Primary features of the new Firmware

 

1. Eye-Detection AF with still-image shooting

 

The new firmware offers the Eye-Detection AF function that automatically detects and focuses on human eyes in the auto-area AF (AF-S, AF-C) mode. When the eyes of multiple human subjects are detected, the multi-selector or sub-selector can be used to select the eye upon which the camera should focus. This enables focus on the intended individual even when looking through the Electronic Viewfinder. This function is applicable even when the subject's face is partially covered by another object, and also in the event when human subjects frequently change their pose. Once the photo is taken, the user can directly zoom in on the eye by pressing the ‘OK’ button and easily verify it is indeed in focus.

The new firmware enables even faster autofocusing when capturing dark or dimly lit scenes in stills and videos. It will extend the low-light AF detection range[1] down from −1 EV to −2 EV with the Z 7, and from −2 EV to −3.5 EV with the Z 6. In addition, the Z 6 will be able to autofocus with even darker scenes, as the available low-light AF detection range1 will be extended[2] from −4 EV to −6 EV.

 

3. AE tracking in continuous high-speed (extended) mode

 

With earlier firmware versions, auto exposure was locked with the first shot in a burst of high-speed continuous shooting at approx. 9 fps (Z 7) or 12 fps (Z 6) in continuous high-speed (extended) mode. Firmware Ver. 2.0, however, adds support for AE tracking in continuous high-speed (extended) mode, allowing the cameras to track exposure just as it does focus (AF tracking). This ensures that all images captured with a burst of high-speed continuous shooting are in focus and exhibit optimal exposure, even when the brightness of the scene changes.

 

The new firmware can be downloaded (free of charge) from Nikon's Download Center at the following link:

• https://downloadcenter.nikonimglib.com/

 

Users will be prompted to follow the instructions provided to successfully install the firmware.

 

Nikon will continue to flexibly respond to the evolving needs of our users, and offer next-generation imaging experiences that foster creativity.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes Nikon Mirrorless series, Nikon D-SLR, the Nikon COOLPIX and range of NIKKOR lenses & accessories. Headquartered in Gurgaon, Nikon has branch offices in Mumbai, Kolkata, Bengaluru and Delhi. Nikon India has total of five Nikon owned Service Centers (4 Branches and 1 Headquarter), 32 ASCs (authorized service centers), 43 Nikon Collection Centers and over 3000 dealer base for complete service & support for Nikon customers. Nikon has also set up 143 Experience zones pan India which showcases the entire range of Nikon Mirrorless series, D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses, Nikon Sport Optics and accessories.

Go Beyond Speed With The OnePlus 7 Series

Go Beyond Speed With The OnePlus 7 Series
 

 

Bangalore, 14th May 2019: OnePlus has announced its latest premium flagship devices, the OnePlus 7 series, redefining fast and smooth with the latest technology which pushes the boundaries of the smartphone experience.

Featuring the most advanced smartphone display in the industry, the OnePlus 7 Pro delivers the best overall premium user experience through a combination of hardware and software. It is loaded with the most powerful technology OnePlus has ever developed and has been tweaked and optimized to a point that exceeds one’s expectations for a flagship.

“We constantly challenge ourselves to give people the best experience possible,” said Pete Lau, Founder and CEO of OnePlus. “A great user experience means freedom and should enhance your life instead of distracting you from it. I’m so proud of what we’ve built with the OnePlus 7 series and can’t wait for people to try out the display.”

OnePlus 7 Pro

Redefining Smooth on a Bigger and More Immersive Display
The OnePlus 7 Pro features an industry-leading super smooth 90Hz display, meaning the screen refreshes at ninety times a second for a seamless experience. Whether you're gaming or watching a film, the 19.5:9 aspect ratio screen delivers incredible quality at QHD+ on a fluid AMOLED display. The screen shows stunning detail at 516 pixels per inch, with 4.49 million pixels working to bring crisp and accurate colours. With HDR10 and HDR10+, content from a range of streaming sources can be enjoyed in the best possible quality with subtle gradients and rich details.  For an immersive feeling the 6.67-inch curved glass stretches across the entire front of the device, uninterrupted, flowing over the edges. OnePlus has reduced the bezels on all sides of the handset. The OnePlus 7 Pro has earned DisplayMate’s highest A+ rating, making it one of the very best smartphone displays on the market.

Meticulous Design
The OnePlus 7 Pro features an ultra-slim profile with tapered edges on both the front and rear of the phone. The graceful curves are achieved through extensive testing with incremental changes made each time to reach perfection, even if this meant creating entirely new prototypes each time. This is a phone that’s designed to be held, with an ultra-slim profile that simply becomes one with your hand.

Triple Cameras: A Lens for every moment
The cameras on the OnePlus 7 Pro is the most advanced and capable camera set we’ve ever created, bringing you breathtaking results for every scenario. Whether you’re trying to capture a wide field of view, an object far in the distance, or a stunning portrait, the OnePlus 7 Pro camera has got you covered.

We've developed a powerful algorithm called Ultrashot, which takes advantage of the sophisticated new camera hardware. It uses AI algorithms, pixel binning, and other photo treatments to preserve the fine details present in your pictures and keep them clear and sharp even under low-light settings. Our newly developed Smart HDR algorithms control variances in lighting to better preserve highlights and details hidden within shadows. Even in low-light environments, the OnePlus 7 Pro is able to accumulate up to four times the amount of light compared to traditional software algorithms and, combined with a 4-in-1 pixel binning technology, preserve the details of your scene at night. The rear cameras on the OnePlus 7 Pro features a state-of-the-art 48 megapixel, ½-inch super-sized Sony’s IMX586 sensor, plus a custom-made 7-element plastic lens with an f/1.6 aperture and pixel size up to 1.6µm, a 8 megapixel 78mm telephoto lens at f/2.4 and 1µm pixel size and stabilized by OIS, and a 16 megapixel 117° ultra-wide angle lens at f/2.2.

Fast and Smooth
Fast and Smooth is not just about raw processing power, but about the optimization of hardware and software. The OnePlus 7 Pro is powered by the latest mobile platform, Qualcomm® Snapdragon™ 855, with up to 12GB of RAM, creating an experience that sets a new benchmark for incredible performance. The OnePlus 7 Pro also comes with UFS 3.0 storage, which will make your phone even faster when it comes to document loading, image saving from the camera, app launch times and more.

RAM Boost, a newly upgraded feature on the OnePlus 7 Pro, will learn from your usage habits and intelligently allocate available RAM to memory-intensive applications. With RAM Boost, you’ll be able to greatly shorten the loading processes and begin gaming faster than before. What’s more, RAM Boost will allow more applications to stay open in the background without any compromises on overall performance.

And when you need more power, our newest Warp Charge 30 can get you up to almost half of the massive 4,000mAh battery in just 20 minutes. Even when you're charging and in the middle of an intense game, the OnePlus 7 Pro keeps its cool and keeps up with the pace, with minimal excess heat and the same superfast charging time.

The OnePlus 7 Pro features the latest OxygenOS 9.5, our most refined operating system that serves to provide a premium experience. We’re introducing long-requested features like Screen Recorder and refined our navigational gestures to be faster, smoother, and more intuitive. Furthermore, to promote healthy use of technology, we have also added a refreshing function to the OxygenOS 9.5 called Zen Mode to help you achieve a better balance between your digital and personal life.

Immersive Gaming  
The OnePlus 7 Pro is equipped with a stereo dual-speaker system with an enlarged power amplifier for better sound quality. We worked closely with Dolby to ensure that our users will always have the most satisfying listening experience when watching their favorite entertainment content, such as movies, TV shows, and games. Featuring Dolby Atmos and incredible new mobile enhancements, the OnePlus 7 Pro makes your content more lifelike and immersive with bigger, better sound on the go you’ve always wanted.

Equipped with a powerful Haptic Vibration, the OnePlus 7 Pro provides multiple levels of vibrational feedback and virtually zero delay for a more realistic experience. We’ve upgraded the cooling system on the OnePlus 7 Pro with liquid cooling to allow the device to remain cool even after prolonged and intensive use.

Gaming Mode can be taken to the next level with additional pro settings - Fnatic Mode adds new features to gives a competitive advantage, with advanced DND, background restrictions, and network enhancements as the CPU and GPU are optimised to make a gaming beast. 

OnePlus 7

The OnePlus 7 is another incredible premium experience in a sleek package. With the Qualcomm® Snapdragon™ 855 mobile platform, UFS 3.0, Dolby Atmos stereo speakers, RAM boost, new Screen Unlock technology, UltraShot engine, and more, the OnePlus 7 is another big step-up in OnePlus history.

Sharper and Clearer Pictures
The OnePlus 7 sports a powerful dual-lens setup that allows you to take exceptional pictures. The main sensor on the OnePlus 7 features Sony’s IMX586, a 48-megapixel, ½ inch super-sized sensor with an aperture of f/1.7, and OIS and EIS. The second camera is 5-megapixel, and the whole camera array is again driven by the powerful new UltraShot engine.

OnePlus Bullets Wireless 2

The OnePlus Bullets Wireless 2 will bring you an extraordinary sonic experience thanks to a fully upgraded triple driver structure. We placed two Knowles Armature Drivers in combination with one dynamic driver in the Bullets Wireless 2 to deliver extraordinary detail and clarity to your music. The Bullets Wireless 2 also supports aptX HD, fortifying the Bluetooth connection on the Bullets Wireless 2 to ensure a high music quality comparable to a wired earphones connection. Bluetooth 5.0 provides a more stable connection even in large crowds where signals may be disturbed.

Price, Availability and Offers
 

Product	Configuration	Price	Availability (open sales)
OnePlus 7 Pro Mirror Gray	6+128 GB, 8+256 GB	INR 48,999, INR 52,999	17 May
OnePlus 7 Pro Nebula Blue	8+ 256 GB, 12 + 256GB	INR 52999, INR 57,999	28 May
OnePlus 7 Pro Almond	8+ 256 GB	INR 52,999	June
OnePlus 7 Mirror Gray	6+128 GB, 8 + 256 GB	IINR 32,999, INR 37,999	June
OnePlus 7 Red	8+256 GB	INR 37,999	June
OnePlus Bullets Wireless 2	NA	INR 5,990	Coming soon

 

Customers will also be able to purchase the OnePlus 7 Pro at the limited stock pop-ups in Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune and Ahmedabad starting 7 pm exclusively on 15th May 2019 and the OnePlus Experience Pop-up in Delhi starting 17th May 2019. 

 

The OnePlus 7 Pro will be available starting on Amazon.in, oneplus.in, all OnePlus exclusive offline stores, all Reliance Digital outlets, MyJio stores and Croma outlets. Customers are entitled to launch offers including upto INR 2000 cashback on purchase using SBI debit and credit cards, offers from Jio to provide benefits worth INR 9300, and an assured buyback value of 70% on exchange through Servify. Additionally, upto 6 months of no-cost EMI is available on select channels.

 

About OnePlus India:
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplus.in

Jawa Motorcycles’ first showrooms in Bengaluru open doors

                                                                                                                                     

Jawa Motorcycles’ first showrooms in Bengaluru open doors

BENGALURU, DECEMBER 20^TH, 2018 – Classic Legends Pvt. Ltd. is proud to announce the launch of its first three Jawa Motorcycles dealerships in Bengaluru. Close on the heels of the launch of first two dealerships in India in Pune, Classic Legends has now opened dealerships in Koramangala, Basvanagudi and Rajaji Nagar in Bengaluru. These outlets are part of the phase-1 launch of the 100+ Jawa Motorcycles dealerships that are on-schedule to be opened across the country. With the outlets becoming fully operational, customers in Bengaluru can now book and test-ride the iconic Jawa and Jawa forty two motorcycles at the following locations in the city:

• Koramangala: Square Auto, Ground Floor, Bldg. No. 8 & 9, Krishnanagar Industrial Layout, Hosur Main Road, near Forum Mall, Bengaluru - 560029
• Basvanagudi: Synergy, # 56, Subbaramachetty Road, Near Natkalappa Circle, Basavanagudi, Bengaluru 560004, Karnataka
• Rajajinagar : Skanda Motors, No.1036, Dr.Rajkumar Road, 4th Block, Rajajinagar, Bengaluru – 560010

The Jawa dealership is a place to make connections with yourself, with like-minded people and with the motorcycles. Its design philosophy is rooted in authenticity, and the ability to bridge the past and the present through its stories and the motorcycles. It is a biker café ambience which tells the tale of the legend that Jawa is.

The space captures the nostalgia of a golden era which celebrated honesty of materials & craftsmanship through its dark polished wood fixtures, subtle inlays, raw textures and vintage oxblood upholsteries. At the same time, the motorcycles infuse a contemporariness in the showroom with their modern interpretation of classic design, loaded with the latest in engine technology and features. The various elements have been designed to present the contemporary classic Jawa motorcycles amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. Whether it is the large community table setting for free-flowing conversations, the carefully curated bookshelf for the curious reader, or the Classic Rock in the background for the music lover; the space makes everyone feel easy, whether a hard-core motorcyclist or a millennial looking to immerse into the world of motorcycling.

Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd inaugurated the showrooms, amidst a throng of Jawa aficionados and customers. Speaking at the inauguration, Mr. Ashish Joshi, said, “Bengaluru holds a special place in Jawa’s Indian story by being home to the largest Jawa Community in India. Jawa fans in the city have kept the brand alive for all these years and I feel extremely privileged to inaugurate 3 new Jawa showrooms here today. Mysuru and the state of Karnataka are an integral part of the Jawa legacy and bringing Jawa back to this state is a milestone moment for us. The faith placed by Jawa customers, aficionados and our dealer partners is helping us create a vast dealership network which will offer an un-paralleled customer experience with best in-class sales and service offering for any classic motorcycle brand out there.”

 

Mr. Joshi further added, “To our dealer partner, I say, welcome to the Jawa family. We look forward to you growing with us and together being able to provide a new riding experience to all our customers here in Bengaluru. Our dealer partners have been our pillars. They trusted us on the brand value of JAWA alone, before even seeing the products or knowing about the pricing of the motorcycles. It was their confidence in us that allowed us to build the JAWA showrooms the way you see it today. As a custodian of the JAWA brand, it is my obligation on behalf of the entire Jawa team to make sure every Jawa dealer goes out and changes the way classic motorcycles should be sold to the future riding generation. It is very important to us at the JAWA team to make sure every dealer becomes a strong pillar of our growth and it is our promise that we stand fully behind them, now and always. To all our 100+ dealers, we say, that we stand strongly behind you. We will not leave any stone unturned in providing our customers with the best of the sales, service and spares ecosystem.”

 

Mr. Tarun Sharma, Head of Sales, Classic Legends said, “The experience of buying a Jawa will set a new standard in the two-wheeler industry. The faith placed by Jawa customers, aficionados and our dealer partners is helping us create a vast dealership network which will offer an un-paralleled customer experience with best in-class sales and service offering for any classic motorcycle brand out there.”

The Jawa and Jawa forty two break cover as the brand’s new torchbearers, bringing back the classic appeal of Jawa with a retro-cool twist. These modern machines have the authentic Jawa character that balances performance, capability and quality. An all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis is tuned to bring out the superlative handling and class leading stability, making the new Jawa a true modern classic.

 

The Jawa and Jawa forty two are priced at INR 1,67,000/- and INR 1,58,000/- respectively (ex-showroom, Bengaluru) and bookings are open online at www.jawamotorcycles.com as well as the showroom.

 

On the motorcycles, Mr. Joshi said, “With the opening of our dealerships we are excited that the products are finally into the hands of the fans of Jawa. We have had a very encouraging media test ride session last week and are glad that the feedback has been so positive. Finally all the effort on design, engineering and engine platform has come to bear fruit in the way we had planned it. I would encourage everyone to visit our dealers and take a look at the motorcycles, test ride them to feel the modern classics we have brought out.”

 

The new Jawa model line-up for India

Jawa: The timeless style and iconic character of the original Jawa is reborn in this new Jawa. With an evolutionary aesthetic that retains the authenticity and familiarity of the past – classy, elegant, sophisticated, majestic - this one is tuned for the legacy seekers. The Jawa in its form and function is the quintessential classic with old world character and truly modern performance.

Jawa forty two: This is the classic that breaks boundaries and experiments. With quirkiness in its design and unconventional traits the forty two is a - toned, muscled, sporty, assertive version of a classic if there was ever to be one! The forty two is meant to appeal to the heart as well as the head.

 

New Jawa Engine: The 293cc liquid cooled, single cylinder DOHC engine

With a 293cc liquid cooled, single cylinder, DOHC engine, built from the ground up in collaboration with the best of Italian engineering, it is going to be all new, and at the same time, a classic Jawa experience. It packs 27 bhp and 28 Nm of torque with a generous mid-range and a flat torque curve for an unwavering, consistently powered ride. But at the core of its heart and along the length of its classic lines and with every beat of its signature twin exhaust, it is unmistakably the Jawa you will love. The engine platform is built ready for the BS VI norms.

Jawa Motorcycles dealership network

The Jawa and Jawa forty two will be sold through 100+ showrooms/dealership outlets that will become operational over the next three months.

###

About Classic Legends Pvt. Ltd.

Classic Legends Pvt. Ltd. is an Indian company established a couple of years ago, to re-introduce iconic marquee motorcycle brands in the market. Classic Legends aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating exciting product and service offerings along with the motorcycling ecosystem.

Jawa is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia, with a 90-year legacy, which in its heydays exported classic, well-engineered and rugged motorcycles to more than 120 countries. It entered the Indian markets in the early 1960’s. The twin aspects of Jawa motorcycles - its beautiful design and strong performance character helped it not only to win hearts but also win many world titles.

From its marquee brands portfolio, Classic Legends is currently bringing alive the Jawa, not simply as a brand but a way of life. Classic Legends has leveraged the best of its partner capabilities in design and engineering along with the global expertise, to launch products that capture the DNA and ethos, of the original Jawa.

Website Link: https://www.jawamotorcycles.com/

Facebook Link: https://www.facebook.com/jawamotorcycles/

Twitter Link: https://twitter.com/jawamotorcycles

Instagram Link: https://instagram.com/jawamotorcycles

Kwality launches its exciting range of ‘Breakfast Cereals’ in Bengaluru

Bengaluru, July 26, 2018: “Eat Breakfast like a King, Lunch like a Prince and Dinner like a Poor man”. Breakfast literally means, “breaking the fast” since it’s the first meal you eat after sleeping, and therefore fasting all night. Today because of the nuclear family and complexity of work, most of the youngsters, young couples tend to skip breakfast, which is harmful to health. Kwality foods are taking initiative of inculcating the habit of having breakfast through launch of exciting cereals and their campaign.

Kwality, one of the leading manufacturers of Masalas and Instant mixes from the house of Pagariya Food Product Pvt. Ltd. today announced the launch of its wide range of healthy and delicious ‘breakfast cereals’. A unique combination of wholegrain and multigrain, the range of breakfast cereals offers a variety of breakfast choices for all Indian families.

For over 20 years Pagariya Foods has been present in Indian kitchens through Masalas, Instant Mixes, and a wide range of Breakfast Cereals. The Breakfast cereals come in three categories. The adult range has Corn Flakes, Corn Flakes Almond Honey, Corn Flakes Honey, Corn Flakes Strawberry. Under the Health range, they have Ragi flakes, Muesli Crunchy, Muesli Mixed Fruit, Muesli Fruit n Nuts, Oats and Wheat Porridge. For Children, they have a special range: Choco Flakes, Choco Fills, Strawberry Fills, Vanilla Fills and Fruit Rings. Each of these is a combination of various grains like wheat, ragi and oats that come in unique flavors and has been specially created keeping in mind the Indian palate. The new cereals are available at all big supermarkets such as Big Bazaar, D-Mart, Metro, More, Spar and various other brick and mortar stores. Additionally, they are also available at leading online stores like Amazon, BigBasket and Flipkart. The key USP’s of entire range is that it is 100% Natural, No artificial colors and No preservatives.

Today the size of Breakfast Cereals in India is 2500 cr and growing at a CAGR of 27-28%. By 2020 the turnover will touch 4000 cr. Company is aiming to grow by over 100%+ in next few years and become one of the top 5 Breakfast cereal company in India.

In addition to the new cereals, Kwality has also repackaged their entire range of breakfast cereals. The modern and exciting new packaging designs reflect the company’s desire to give Indian consumers high quality, healthy, tasty and affordable breakfast. With this launch, company becomes 2^nd brand to have widest range of Cereal makers in India and 1^st by an Indian company.

Speaking at the launch, Mr. Naresh Pagariya, Managing Director, Pagariya Food Pvt. Ltd said, "We are extremely thrilled to announce our newly packaged cereals which are in line with our vision to introduce products that are rooted in our philosophy of nutrition, wellness, convenience and health. We believe that the consumer’s need for breakfast choices in India is growing exponentially and our range of products are uniquely placed to satisfy this need.”

The company is aggressively focusing its operational and marketing strategies to capture new markets across India and reach INR 100 crore mark by 2020 from the current 40 crore. By introducing smaller packs of Rs. 5/- and Rs. 10/-, the company is ensuring that people in tier 2, tier 3 and rural Indian cities also can now have nutritious and tasty breakfast cereals. Company today has 400+ Distributors and covers 25000+ retail outlets. In the past couple of years, the company has gained momentum in terms of new products; rejuvenating the marketing and sales team and focusing on volume growth; and these initiatives have yielded positive results.

 

Orkla strengthens its presence in India with a foray into the Indian confectionary category

Bangalore, 22^nd August, 2017: Orkla Group, the Norwegian leader in branded consumer goods and parent company of MTR Foods Pvt. Ltd., today announced the company’s foray into the Indian confectionary category with the launch of Laban – a specially crafted human-shaped, non-sticky, 100% vegetarian, fruit flavoured chew. The brand’s entry also marks the first product from the company’s portfolio in the confectionary category.

Laban – Norway’s number 1 confectionary brand from Orkla, will be manufactured and distributed by MTR Foods Pvt. Ltd. in India. Extensive research was undertaken to arrive at a formulation that would not only suit the discerning Indian consumer preferences but also retain the brand attributes i.e. the stretchy, chewy quality of Laban and its unique human shape. The product proposition has been localized to make it a 100% vegetarian confectionary with a range of popular Indian flavors such as Strawberry, Mango, Green Mango and Orange.

Speaking on the occasion, Peter Ruzicka, CEO, Orkla ASA, said, “The Indian confectionary market is seeing huge potential that Orkla would like to tap into. The current estimates show that the industry is close to INR 8200 crores with a YoY growth at 7%. The tremendous growth that we are witnessing in the category along with the other economic indicators of the country has given us the confidence to launch Laban in India.”

Atle Vidar-Nagel Johanssen, CEO, Orkla Foods said, “With the localization of Laban based on the preferences of Indian consumers, this will be the first product to come from the Orkla portfolio in the confectionary category in India. We are confident that Laban will prove to be a growth-driver for Orkla in the Indian market.”

Best-in-class production equipment from various countries such as Germany, Britain and Korea have been brought together to put up a state-of-the-art production line at MTR Foods’ Bengaluru manufacturing facility with a total investment of Rs. 40 crores. Besides the manufacturing facility, MTR Foods’ robust supply chain and distribution network across India will be leveraged to ensure wider reach of the brand. The packaging of the product has also been redesigned in order to appeal to the Indian consumers.

Sharing his perspective on the unique aspects of Laban, Sanjay Sharma, CEO, MTR Foods Pvt. Ltd. said, “We have invested close to INR 40 crores on this project to ensure that we get everything right – from getting the best manufacturing equipment from across the world to procuring the quality ingredients from across the world. With its unique human shape, popular Indian flavors and stretchy property along with a product concept of promoting childlike joy, Laban is clearly differentiated from any other confectionary in the industry. With an India wide launch and MTR’s sales and marketing bandwidth behind this product, we are confident about the success of Laban. ”

Laban will be launched with a hi-decibel campaign and will be available at all general and modern trade outlets across India priced at Rs. 10 for the 26 gms pack and Rs 30 for the 65 gms pack.

 

Innovative Foods Ltd launches Sumeru ‘classique’ parathas with Chef Ajay Chopra

Bangalore, August 10^th, 2017: Innovative Foods Ltd. (IFL), a major player in the Indian food processing industry, which markets their frozen food range under the brand name Sumeru, today launched a new line-up of their frozen parathas.

At the launch event, Chef Ajay Chopra, who was recently announced as the brand ambassador for Sumeru, whipped up some lip smacking dishes to showcase the versatility of Sumeru’s frozen paratha range. He also demonstrated a few tips and tricks for everyone who’s looking to create quick homemade meals with frozen parathas.

Speaking on the occasion, Saurabh Kumar, VP, Sales & Marketing, IFL said “The growing acceptance of frozen food in India has pushed us out of our seats to think of new product solutions. Providing convenience and versatility to consumers has been one of the core pillars on which our product portfolio stands and our aim has been to enable consumers create restaurant like meals at home. Our new range of Parathas are a delightful triangulated combination of taste, health & excitement.

“My association with Sumeru has given me a platform to make people believe that you don’t need to be a chef to experience a restaurant class meal at home. Parathas are a favourite across India and with a little innovative thinking, they can easily be adapted to a variety of dishes.” mentioned Chef Ajay Chopra, Brand Ambassador Sumeru, who has previously been a judge on Master Chef India

Suraj Sharma, GM, Marketing IFL, commented, “A lot of research has gone into making these new products. Whether it’s the multigrain variant or beetroot with jeera or turmeric with ajwain or methi with spinach – all these combinations have been developed keeping in mind the health factor along with the taste which today’s discerning consumer demands.”

The event started with Innovative Foods ltd addressing the media followed by a delightful demo cooking session with Chef Ajay.

The new range of parathas launched today are as follows:

·       Beetroot & Jeera Paratha

·       Turmeric & Ajwain Paratha

·       Methi & Spinach Paratha

·       Multigrain Paratha

These parathas are easily accessible at your nearest grocery store and are reasonably priced in the bracket of Rs 80-100 per pack of 5.

About Sumeru

Innovative Foods Limited (IFL) is a major player in the Indian food processing industry since 1989. Under the brand name 'Sumeru', they manufacture and market various types of ready to eat vegetarian and non-vegetarian food that includes seafood, Poultry and Pork. Their customized products are supplied to various leading food service companies in India. Their core business is frozen food. They have retailed the multi-category product portfolio across the country with a presence on all major modern trade counters with a pan India presence that covers all tiers of cities and towns. They have embarked their presence in the Indian ethnic export market via USA while the manufacturing units are in the south Indian state Kerala, Kochi.