Jawa Motorcycles’ first showrooms in Bengaluru open doors
BENGALURU, DECEMBER 20TH, 2018
– Classic Legends Pvt. Ltd. is proud to announce the launch of its first
three Jawa Motorcycles dealerships in Bengaluru. Close on the heels of the launch of first two dealerships in India in Pune, Classic Legends has now opened dealerships in
Koramangala, Basvanagudi and
Rajaji Nagar
in Bengaluru. These outlets are part of the phase-1 launch of the
100+ Jawa Motorcycles dealerships that are on-schedule to be opened
across the country. With the outlets becoming fully operational,
customers in Bengaluru can now book and test-ride the
iconic Jawa and Jawa forty two motorcycles at the following locations
in the city:
- Koramangala: Square Auto, Ground Floor, Bldg. No. 8 & 9, Krishnanagar Industrial Layout, Hosur Main Road, near Forum Mall, Bengaluru - 560029
- Basvanagudi: Synergy, # 56, Subbaramachetty Road, Near Natkalappa Circle, Basavanagudi, Bengaluru 560004, Karnataka
- Rajajinagar : Skanda Motors, No.1036, Dr.Rajkumar Road, 4th Block, Rajajinagar, Bengaluru – 560010
The
Jawa dealership is a place to make connections with yourself, with
like-minded people and with the motorcycles. Its
design philosophy is rooted in authenticity, and the ability to bridge
the past and the present through its stories and the motorcycles. It is a
biker café ambience which tells the tale of the legend that Jawa is.
The
space captures the nostalgia of a golden era which celebrated honesty
of materials & craftsmanship through its dark
polished wood fixtures, subtle inlays, raw textures and vintage oxblood
upholsteries. At the same time, the motorcycles infuse a
contemporariness in the showroom with their modern interpretation of
classic design, loaded with the latest in engine technology
and features. The various elements have been designed to present the
contemporary classic Jawa motorcycles amidst a visual narrative layer of
legendary stories and monochrome lifestyle imagery. Whether it is the
large community table setting for free-flowing
conversations, the carefully curated bookshelf for the curious reader,
or the Classic Rock in the background for the music lover; the space
makes everyone feel easy, whether a hard-core motorcyclist or a
millennial looking to immerse into the world of motorcycling.
Mr. Ashish Joshi,
Chief Executive Officer, Classic Legends Pvt. Ltd inaugurated
the showrooms, amidst a throng of Jawa aficionados and customers. Speaking at the inauguration,
Mr. Ashish Joshi, said, “Bengaluru holds a special place in
Jawa’s Indian story by being home to the largest Jawa Community in
India. Jawa fans in the city have kept the brand alive for all these
years and I feel extremely privileged to inaugurate
3 new Jawa showrooms here today. Mysuru and the state of Karnataka are
an integral part of the Jawa legacy and bringing Jawa back to this state
is a milestone moment for us. The faith placed by Jawa customers,
aficionados and our dealer partners is helping
us create a vast dealership network which will offer an un-paralleled
customer experience with best in-class sales and service offering for
any classic motorcycle brand out there.”
Mr. Joshi further added,
“To our dealer partner, I say, welcome to the Jawa family. We look
forward to you growing with us and together being able to provide a new
riding
experience to all our customers here in Bengaluru. Our dealer partners
have been our pillars. They trusted us on the brand value of JAWA alone,
before even seeing the products or knowing about the pricing of the
motorcycles. It was their confidence in us that
allowed us to build the JAWA showrooms the way you see it today. As a
custodian of the JAWA brand, it is my obligation on behalf of the entire
Jawa team to make sure every Jawa dealer goes out and changes the way
classic motorcycles should be sold to the future
riding generation. It is very important to us at the JAWA team to make
sure every dealer becomes a strong pillar of our growth and it is our
promise that we stand fully behind them, now and always. To all our 100+
dealers, we say, that we stand strongly behind
you. We will not leave any stone unturned in providing our customers
with the best of the sales, service and spares ecosystem.”
Mr. Tarun Sharma, Head of Sales, Classic Legends said, “The
experience
of buying a Jawa will set a new standard in the two-wheeler industry.
The faith placed by Jawa customers, aficionados and our dealer partners
is helping us create a vast dealership network which will offer an
un-paralleled customer experience with best in-class
sales and service offering for any classic motorcycle brand out there.”
The Jawa and
Jawa forty two break cover as the brand’s new
torchbearers, bringing back the classic appeal of Jawa with a retro-cool
twist. These modern machines have the authentic Jawa character that
balances performance, capability and quality. An all-new
293cc, liquid cooled, single cylinder, DOHC engine nestled within a
double cradle chassis is tuned to bring out the superlative handling and
class leading stability, making the new Jawa a true modern classic.
The Jawa and Jawa
forty two are priced at INR 1,67,000/- and INR 1,58,000/- respectively (ex-showroom, Bengaluru) and bookings are open online at
www.jawamotorcycles.com as well as the showroom.
On the motorcycles,
Mr. Joshi said, “With the opening of our dealerships we are
excited that the products are finally into the hands of the fans of
Jawa. We have had a very encouraging media test ride session last week
and are glad that the feedback has been so positive.
Finally all the effort on design, engineering and engine platform has
come to bear fruit in the way we had planned it. I would encourage
everyone to visit our dealers and take a look at the motorcycles, test
ride them to feel the modern classics we have brought
out.”
The new Jawa model line-up for India
Jawa:
The timeless style and iconic character of the original Jawa is reborn
in this new Jawa.
With an evolutionary aesthetic that retains the authenticity and
familiarity of the past – classy, elegant, sophisticated, majestic -
this one is tuned for the legacy seekers. The Jawa in its form and
function is the quintessential classic with old world character
and truly modern performance.
Jawa
forty two: This is the classic that breaks boundaries and experiments. With quirkiness in its design and unconventional traits the
forty two is a - toned, muscled, sporty, assertive version of a classic if there was ever to be one! The
forty two is meant to appeal to the heart as well as the head.
With
a 293cc liquid cooled, single cylinder, DOHC engine, built from the
ground up in collaboration with the best of Italian engineering, it is
going
to be all new, and at the same time, a classic Jawa experience. It
packs 27 bhp and 28 Nm of torque with a generous mid-range and a flat
torque curve for an unwavering, consistently powered ride. But at the
core of its heart and along the length of its classic
lines and with every beat of its signature twin exhaust, it is
unmistakably the Jawa you will love. The engine platform is built ready
for the BS VI norms.
Jawa Motorcycles dealership network
The
Jawa and Jawa forty two will be sold through 100+ showrooms/dealership
outlets that will become operational over the next three months.
###
About Classic Legends Pvt. Ltd.
Classic
Legends Pvt. Ltd. is an Indian company established a couple of years
ago, to re-introduce iconic marquee motorcycle brands
in the market. Classic Legends aims to become India’s first true
lifestyle company and provide opportunities to consumers to relive the
heritage of classic brands by co-creating exciting product and service
offerings along with the motorcycling ecosystem.
Jawa
is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia,
with a 90-year legacy, which in its heydays exported classic,
well-engineered and rugged motorcycles to more than 120 countries. It
entered the Indian markets in the early 1960’s. The twin aspects of Jawa
motorcycles - its beautiful design and strong performance character
helped it not only to win hearts but also win
many world titles.
From
its marquee brands portfolio, Classic Legends is currently bringing
alive the Jawa, not simply as a brand but a way of life. Classic
Legends has leveraged the best of its partner capabilities in design
and engineering along with the global expertise, to launch products that
capture the DNA and ethos, of the original Jawa.
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