Switzerland Tourism launches the
new ‘Nature wants you back’ campaign for 2017
Ø Focuses
on promoting adventure tourism with their new tagline ‘You can… but you don’t
have to’
Ø Advertising
campaign to be led by Brand Ambassador Ranveer Singh
Bangalore, November 18, 2016: Switzerland Tourism today announced the launch of its ‘Nature wants
you back’ campaign for 2017. The campaign
will focus on all the action and adventure that can be explored in one of
nature’s most artistic canvases – Switzerland, with the tagline ‘You can... but you don’t have to’. A
part of the 2017 campaign, to be led by Brand Ambassador Ranveer Singh, the brand
line is the perfect expression of how one chooses to be ‘#INLOVEWITHSWITZERLAND; have
an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst
taking in the beauty of the breath-taking scenery and serenity of the country.
The campaign launched in presence of the tourism partners of
Switzerland – Davos Klosters,
Bernina Express, St Moritz and Glacier Express, hopes to further increase and sustain the incredible growth of
tourism seen in 2015-2016. With an initial focus on the winter tourist,
Switzerland Tourism will showcase the multiple options like skiing, sledging
and snowboarding for the active traveller and Christmas markets, open air hot
springs and igloo stays for the more relaxed visitor looking for pure white
relaxation in winter. The summer focus for the campaign too will be packed with
an array of activities such as sky-diving, wakeboarding, canyoning, etc. combined
with Switzerland’s
best touristic and nature highlights.
Mr. Claudio Zemp,
Director – India, Switzerland Tourism, said, “In India we see people getting
more adventurous these days. They do not only want to take a cable car up a mountain
and take pictures but also want that thrill and rush which one gets while doing
adventure sports. With a versatile and energetic personality like Ranveer Singh
on board, we would like to showcase that Switzerland is not only about scenic
beauty but also has many activities and adventures to offer to the more
experiential Indian traveller. Winter is coming up and is an absolutely
beautiful time to visit Switzerland. One can enjoy various winter activities
and explore their hidden passion for adventure with sports such as skiing,
snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”
Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign
is all about telling people that holidays in Switzerland can be anything that
you want – there are lots of options for adventures and activities both in
winter and in summer but if you would rather have a more relaxing holiday
that’s absolutely possible too. Although Indians love to go on a vacation
during the summers, we do hope for a change after this campaign. Apart from the
picturesque natural beauty, Switzerland is also a complete package for families
and honeymooners who are not only looking at a relaxing vacation but also crave
some adventure.”
The must-visit places
in Switzerland during winter are the attractions of St. Moritz and Davos
Klosters, which are connected by the Rhaetian Railways. Davos Klosters’s new
Spenglers Hotel features the latest in sophisticated design and completes with
its very own chapel. Other highlights of Davos Klosters include ‘The Songbird
festival Davos’ which is considered one of the best music festivals in
Switzerland and The Master World cup. The sun-spoilt village of St. Moritz
welcomes winter 2017 with several activities, deals, and newest openings
including The Badrutt’s Palace Hotel which is launching Europe’s first ever
Vintage Cigar Lounge and other events like Alpine World Ski Championships, the
Snow Polo World Cup, the St. Moritz Gourmet Festival, Cricket on Ice, the Engadin
Ski Marathon. The Glacier and Bernina Express are considered the prestige
trains of the Rhaetian Railway. Plenty of exciting sports and event highlights
also await and promise a winter holiday full of variety.
About Switzerland Tourism
Switzerland
Tourism (ST) is a federal public corporation. Its mission, as decreed by a
Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday,
travel and conference destination both at home and abroad. The Board comprises
13 representatives from the tourism sector, and from business and political
circles. Around 220 employees work in Switzerland and in 28 countries.
Switzerland Tourism opened its first office in India in 1997 in Mumbai,
followed by an office in Delhi in 2000.
Switzerland Tourism works with many organizations and companies, for
example, Swiss International Airlines, Swiss Embassies and Consulates and
Business Councils. It also invites the representatives and agents of travel and
tourism agencies every year to visit Switzerland in different times and
seasons; it also invites a group of the representatives of the leading media to
see the most famous Swiss tourist landmarks.
Tourism in Switzerland occupies rank no. 4 in terms of export revenues
following the chemical and metal industries and luxury watch-making industry.
