Innovative Foods Ltd launches Sumeru ‘classique’ parathas with Chef Ajay Chopra

Bangalore, August 10^th, 2017: Innovative Foods Ltd. (IFL), a major player in the Indian food processing industry, which markets their frozen food range under the brand name Sumeru, today launched a new line-up of their frozen parathas.

At the launch event, Chef Ajay Chopra, who was recently announced as the brand ambassador for Sumeru, whipped up some lip smacking dishes to showcase the versatility of Sumeru’s frozen paratha range. He also demonstrated a few tips and tricks for everyone who’s looking to create quick homemade meals with frozen parathas.

Speaking on the occasion, Saurabh Kumar, VP, Sales & Marketing, IFL said “The growing acceptance of frozen food in India has pushed us out of our seats to think of new product solutions. Providing convenience and versatility to consumers has been one of the core pillars on which our product portfolio stands and our aim has been to enable consumers create restaurant like meals at home. Our new range of Parathas are a delightful triangulated combination of taste, health & excitement.

“My association with Sumeru has given me a platform to make people believe that you don’t need to be a chef to experience a restaurant class meal at home. Parathas are a favourite across India and with a little innovative thinking, they can easily be adapted to a variety of dishes.” mentioned Chef Ajay Chopra, Brand Ambassador Sumeru, who has previously been a judge on Master Chef India

Suraj Sharma, GM, Marketing IFL, commented, “A lot of research has gone into making these new products. Whether it’s the multigrain variant or beetroot with jeera or turmeric with ajwain or methi with spinach – all these combinations have been developed keeping in mind the health factor along with the taste which today’s discerning consumer demands.”

The event started with Innovative Foods ltd addressing the media followed by a delightful demo cooking session with Chef Ajay.

The new range of parathas launched today are as follows:

·       Beetroot & Jeera Paratha

·       Turmeric & Ajwain Paratha

·       Methi & Spinach Paratha

·       Multigrain Paratha

These parathas are easily accessible at your nearest grocery store and are reasonably priced in the bracket of Rs 80-100 per pack of 5.

About Sumeru

Innovative Foods Limited (IFL) is a major player in the Indian food processing industry since 1989. Under the brand name 'Sumeru', they manufacture and market various types of ready to eat vegetarian and non-vegetarian food that includes seafood, Poultry and Pork. Their customized products are supplied to various leading food service companies in India. Their core business is frozen food. They have retailed the multi-category product portfolio across the country with a presence on all major modern trade counters with a pan India presence that covers all tiers of cities and towns. They have embarked their presence in the Indian ethnic export market via USA while the manufacturing units are in the south Indian state Kerala, Kochi.