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Thursday, June 15, 2017

Wagh Bakri Tea launch in Bangalore

India’s largest privately held & 3rd largest packaged tea company Wagh Bakri Tea Group launched its premium tea range in Bengaluru at a launch ceremony held at Hotel Vivanta by Taj in Bengaluru onThursday, 15 June 2017. Interacting with the representatives from the media, Mr.Rasesh Desai, Managing Director, Wagh Bakri Tea Group “Bengaluru has played a very important role in my career. Today I am transcended to the time when I was pursuing BE Mechanical from RV College of Engineering. It is this journey through which I know that Bengaluru is a unique tea destination where tea connoisseurs will be delightfully introduced to Wagh Bakri Tea.”

Recently Hon’ble President of India Shri Pranab Mukherjee in presence of the Prime Minister Shri Narendra Modi felicitated Wagh Bakri Tea Group, which has a rich legacy of 120 years of serving excellence, trust & expertise, with the Family Legacy Business Award recently in New Delhi amidst the presence of prominent business leaders of the nation. Wagh Bakri Tea Group founded by Shri Narandas Desai in the year 1892 is the largest privately held packaged tea company with one of the widest range of teas in India and more than 30 countries. Today Wagh Bakri Tea Group’s turnover is over Rs. 1000 Cr. and over 30 million kgs of tea distribution and pioneered 5 Star Tea Lounge concept in India. Wagh Bakri Tea Group has earned this reputation by an undeterred focus on quality which is pertinent from the State-of-the-art blending facility, NABL accredited laboratory for quality control.
Expressing his views about Wagh Bakri Tea Group’s strategic decision to introduce their range of teas in Bengaluru, Mr.Parag Desai,Executive DirectorWagh Bakri Tea Group said, “Wagh Bakri is a brand which is a testimony of more than 70 million satisfied customers across the world, we are here to delight Bengaluru with premium blend of tea and we are confident that Wagh Bakri Tea will soon become a household name in Bengaluru, Karnataka”. Speaking about the importance attached to Bengaluru Mr.Parag Desai, said that “After successfully introducing Wagh Bakri Tea and gaining acceptance in Andhra Pradesh and Telangana we are confident that Bengaluru which is the home to the crème de la crème of the nation’s talent accept brand Wagh Bakri with great fervor”.

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