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Saturday, June 24, 2017

OnePlus5 Launch in India

Mumbai, June 22, 2017 – OnePlus today introduced the OnePlus 5, the latest in its lineup of premium flagship smartphones. With this new device, OnePlus is further demonstrating its mission to share the best technology with the world.

The OnePlus 5 features the highest resolution dual-camera system on a smartphone today for clearer photos than ever before. Dash Charge, OnePlus’ industry-leading charging technology, gives users a day's power in half an hour. The Qualcomm® Snapdragon™ 835 platform, coupled with up to 8 GB of RAM, provides a smooth user experience at a lower power consumption rate. The OnePlus 5 also supports 34 GSM network bands, giving users seamless connectivity around the world.


“The OnePlus 5 showcases our obsessive attention to detail and our focus on delivering the best user experience possible,” said OnePlus Founder and CEO Pete Lau. “We have applied this approach to all aspects of the OnePlus 5. For example, the dual camera provides some of the clearest photos in the smartphone market today and gives users more control to take stunning photos in all conditions.”

Commenting on the partnership, Manish Tiwary, Vice President, Category Management, Amazon India, said “Reiterating our long-term exclusive partnership with OnePlus since 2014, we are thrilled     to offer our customers exclusive access to the World’s Highest Resolution Dual Camera Smartphone OnePlus 5. Customers across the country can now enjoy fast and reliable delivery of OnePlus 5 at their doorstep. Amazon.in has successfully brought the flagship OnePlus smartphone devices to Indian customers, and are now thrilled to offer the latest OnePlus 5. This will be available for purchase starting Rs. 32,999 exclusively on Amazon.in. Smartphones are one of the fastest growing product lines and have repeatedly been one of the top selling categories on Amazon.in.”

Attention to Design and Details
At 7.25 mm, the OnePlus 5, available in Midnight Black and Slate Gray colors, is the thinnest OnePlus flagship ever. The aluminum unibody features a continuous hard line around the edge of the phone. The Horizon Line, a key element of OnePlus design, casts one half of the phone in light and the other in shadow, offering an elegant, streamlined appearance. The minimalistic design is further reinforced by a new crescent-shaped antenna that blends seamlessly into the top and bottom edges of the phone. Rounded corners and edges makes the OnePlus 5 feel more comfortable in the hand.

Dual Camera. Clearer Photos.
The OnePlus 5 features the highest resolution dual-camera system on a smartphone today. A tailor-made 16 MP sensor is supported by a 20 MP sensor with a telephoto lens to accurately determine the distance between the sensor and objects in the environment. A large f/1.7 aperture allows for faster snaps and helps compensate for stuttering to improve image stabilization.

In Portrait Mode, the two sensors work together to create a focal separation between faces and backgrounds, while a custom software algorithm makes your subject clear and well-lit. This results in a professional depth-of-field (bokeh) effect that keeps faces sharp in front of a blurred backdrop. Smart Capture combines optical zoom with multi-frame technology to let you zoom in with greater clarity, while Fast AF uses the dual-camera system to more accurately calculate depth to speed up auto-focus by up to 40 percent.

The all-new Pro Mode gives smartphone users powerful DSLR features such as ISO, white balance, shutter-speed, focus and exposure modification, as well as an on-screen histogram and RAW image file support for complete control of post-shot editing.

A Day’s Power in Half an Hour
First introduced with the OnePlus 3, Dash Charge is the fastest charging solution on the global market. A quick half-hour charge gives the OnePlus 5 enough power for the day. By carrying more current and shifting the power management from the handset to the adapter to keep the phone cooler during charging, Dash Charge can continue to fast charge the OnePlus 5 even when using GPS or playing graphically intensive games. The 3,300 mAh battery also lasts up to 20 percent longer than the OnePlus 3T.

Smooth Experience
Through a combination of powerful hardware and intelligent software, the OnePlus 5 provides a truly seamless smartphone experience.

The OnePlus 5 takes advantage of the top-of-the-line Qualcomm® Snapdragon™ 835 platform that provides powerful performance while drawing up to 40 percent less power. With up to 8 GB of LPDDR4X RAM, the OnePlus 5 can run a large number of apps in the background without a single second of lag. The combination of UFS 2.1 and a new two-lane ROM results in 26 percent faster storage performance in everything from installations to loading apps and games.

OnePlus’ custom operating system, OxygenOS, is designed to refine stock Android’s core functionalities with features and optimizations that add value to the user experience. New updates to the OnePlus 5 include Reading Mode, which utilizes an ambient sensor and gray-scale mapping to make reading as comfortable as reading an actual book. Gaming Do Not Disturb Mode allows users to play their favorite games without being disrupted by notifications or accidental hardware button presses. With App Priority, the OnePlus 5 loads your most-used apps more quickly to further improve performance.

Pricing and Availability
The Midnight Black version (8 GB RAM / 128 GB storage) will retail at Rs 37,999. The price for Slate Gray version (6 GB RAM / 64GB storage) is Rs 32,999.

The OnePlus 5 will be available in an exclusive early access sale on Amazon.in on June 22nd 2017 starting 4.30PM. Select users will also be able to experience and purchase the OnePlus 5 at our Pop-up stores across 5 cities in India on a first cum first serve basis: Mumbai: 22nd June, New Delhi on 23rd June, Bangalore and Chennai on 24th June and Hyderabad on 25th June.

OnePlus 5 open sales across all countries begin on June 27, 2017. In India, it will be available for sale on Amazon.in, oneplusstore.in and across OnePlus Experience Stores in Delhi and Bangalore.

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