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Monday, January 23, 2017

RS Components opens new office for Electronics sector Focus

RS Components (RS), the global distributor for engineers, is shoring up its India operations by setting up a new office in Bengaluru. The high-service level distributor plans to invest close to $ 15 million over the next two to five years in order to better support electronics customers in the region.

The new 2000 Sq feet office in the heart of Bengaluru will primarily support electronics design engineers and buyers who are looking to order small quantities for design and prototyping or are manufacturers seeking to fulfil their bill of materials.

The Bengaluru office will have technical marketing and support teams as well as a specialized sales force that will focus on specific industry verticals such as IoT, Medical Electronics, Aeronautics, Automotive and the R&D sector.

The Bengaluru office will play a central role in the RS goal of providing technical training and assistance to engineers throughout the industry. RS will offer value-added services to the design community including:
•    Organizing workshops on new technologies and solutions
•    Running training programs for EDE & Academia
•    Holding engineer meet ups
•    New product launches in collaboration with suppliers, among others.

The team at the Bengaluru office will also be actively involved in building up the design engineering community through DesignSpark provides its community of over five lakh engineers with free access to:

•    Easy-to-use professional CAD software including:
•    DesignSpark PCB, the world’s most accessible, free electronics design software, turning your circuit ideas into testable boards, faster.
•    DesignSpark Mechanical, a free mechanical CAD software, which enables users to rapidly prototype or reverse engineer any physical object.
•    DesignSpark Electrical, a free electrical CAD software that gives electrical CAD solutions for engineering professionals looking to save time and create error-free designs.
•    Design in the palm of your hand with the RS Toolbox App
•    Build your parts list, manage your lifecycle risk, and select alternative parts with RS Obsolescence Manager
•    A comprehensive online database of 2D & 3D CAD models
•    Wide range of technical content, articles and projects created for engineers, makers and students.
•    Latest news and new products for design engineers
•    Technical forum

Betting on electronics manufacturing and design
Speaking about the Bengaluru operations Mr. Shiv Bhambri, CEO RS India says: “The Bengaluru centre reaffirms our commitment to support the growing electronics manufacturing and design sector in India.”  The Indian Electronic Systems Design & Manufacturing (ESDM) sector was estimated at US$94.2 billion in 2015, expanding at a CAGR of 10% from 2011 to 2015. The ESDM sector is regarded as India’s manufacturing driver, given the huge local demand (Source: IESA - Ernst & Young Report).

Design centers are designing chips for major industry verticals including telecommunications, networking, consumer electronics, industrial, healthcare and automotive, etc. Several leading PSUs in strategic electronics have their manufacturing facilities and R&D centers in Karnataka as well as other prestigious R&D institutes and labs being located here.

According to Mr. Bhambri, the Bengaluru office “is the next chapter in our long relationship with electronics design and manufacturing in India.” The distributor has been serving the needs of the Indian ESDM community for over 20 years. The Indian subsidiary of the global giant caters to the needs of over 10,000 diverse businesses. With massive investments in electronics, RS is further positioning itself as a major electronics player in addition to having market leadership in maintenance, repair and operations (MRO).

Elaborating on RS’s unique value proposition to Indian manufacturers Mr. Bhambri says: “The key to our strategy is that we are a high-service level distributor. No order is too small, as we believe in supporting every aspect of the business from design to production through to maintenance.” He further says: “We offer our customers a choice of over 500,000 products from 2,500 leading brands along with technical datasheets to help them make an informed buying decision.” RS offers its customers a number of advantages including:

•    Free delivery within 5-6 days across the country
•    0% sales tax
•    No minimum order quantity/minimum order value
•    1 year replacement warranty
•    Production packaging for 75K products
•    Rapid bills of material support
•    Multichannel sales and marketing

With eCommerce at the heart of its business strategy, RS India has one of the most advanced transactional websites offering benefits like parametric search and around 5,000 new product introductions every month.

“We offer the broadest range of semis, passives, interconnect and electromechanical components, test & measurement equipment and essential tools to support every design engineer’s job. We are committed to providing value-add solutions to electronic design engineers at every stage of the design life cycle from concept to pre-production,” says Mr. Bhambri.

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