Switzerland Tourism launches the new ‘Nature wants you back’ campaign for 2017
Ø Focuses on promoting adventure tourism with their new tagline ‘You can… but you don’t have to’
Ø Advertising campaign to be led by Brand Ambassador Ranveer Singh
Bangalore, November 18, 2016: Switzerland Tourism today announced the launch of its ‘Nature wants you back’ campaign for 2017. The campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can... but you don’t have to’. A part of the 2017 campaign, to be led by Brand Ambassador Ranveer Singh, the brand line is the perfect expression of how one chooses to be ‘#INLOVEWITHSWITZERLAND; have an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst taking in the beauty of the breath-taking scenery and serenity of the country.
The campaign launched in presence of the tourism partners of Switzerland – Davos Klosters, Bernina Express, St Moritz and Glacier Express, hopes to further increase and sustain the incredible growth of tourism seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too will be packed with an array of activities such as sky-diving, wakeboarding, canyoning, etc. combined with Switzerland’s best touristic and nature highlights.
Mr. Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports. With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”
Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays in Switzerland can be anything that you want – there are lots of options for adventures and activities both in winter and in summer but if you would rather have a more relaxing holiday that’s absolutely possible too. Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”
The must-visit places in Switzerland during winter are the attractions of St. Moritz and Davos Klosters, which are connected by the Rhaetian Railways. Davos Klosters’s new Spenglers Hotel features the latest in sophisticated design and completes with its very own chapel. Other highlights of Davos Klosters include ‘The Songbird festival Davos’ which is considered one of the best music festivals in Switzerland and The Master World cup. The sun-spoilt village of St. Moritz welcomes winter 2017 with several activities, deals, and newest openings including The Badrutt’s Palace Hotel which is launching Europe’s first ever Vintage Cigar Lounge and other events like Alpine World Ski Championships, the Snow Polo World Cup, the St. Moritz Gourmet Festival, Cricket on Ice, the Engadin Ski Marathon. The Glacier and Bernina Express are considered the prestige trains of the Rhaetian Railway. Plenty of exciting sports and event highlights also await and promise a winter holiday full of variety.
About Switzerland Tourism
Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. The Board comprises 13 representatives from the tourism sector, and from business and political circles. Around 220 employees work in Switzerland and in 28 countries. Switzerland Tourism opened its first office in India in 1997 in Mumbai, followed by an office in Delhi in 2000.
Switzerland Tourism works with many organizations and companies, for example, Swiss International Airlines, Swiss Embassies and Consulates and Business Councils. It also invites the representatives and agents of travel and tourism agencies every year to visit Switzerland in different times and seasons; it also invites a group of the representatives of the leading media to see the most famous Swiss tourist landmarks.
Tourism in Switzerland occupies rank no. 4 in terms of export revenues following the chemical and metal industries and luxury watch-making industry.