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Thursday, May 16, 2019

Nikon announces new firmware Ver. 2.0 for better imaging experience of the Nikon Z7 and Z6

New Delhi: 16 May 2019 – Nikon India, 100% subsidiary of Nikon Corporation, leaders in imaging technology, is pleased to announce the release of firmware Ver. 2.0 that will further enhance the performance of its full-frame mirrorless cameras, the Nikon Z 7 and Z 6.
Users will enjoy three main additional support features following the Ver. 2.0 upgrade, which includes:
  • Eye-Detection AF with still-image shooting;
  • Extension of the low-light AF detection range;
  • Addition of AE tracking capability to the continuous high-speed (extended) mode.
These enhanced shooting functions will further expand the possibilities for visual expression.
Primary features of the new Firmware
  1. Eye-Detection AF with still-image shooting
The new firmware offers the Eye-Detection AF function that automatically detects and focuses on human eyes in the auto-area AF (AF-S, AF-C) mode. When the eyes of multiple human subjects are detected, the multi-selector or sub-selector can be used to select the eye upon which the camera should focus. This enables focus on the intended individual even when looking through the Electronic Viewfinder. This function is applicable even when the subject's face is partially covered by another object, and also in the event when human subjects frequently change their pose. Once the photo is taken, the user can directly zoom in on the eye by pressing the ‘OK’ button and easily verify it is indeed in focus.

The new firmware enables even faster autofocusing when capturing dark or dimly lit scenes in stills and videos. It will extend the low-light AF detection range[1] down from −1 EV to −2 EV with the Z 7, and from −2 EV to −3.5 EV with the Z 6. In addition, the Z 6 will be able to autofocus with even darker scenes, as the available low-light AF detection range1 will be extended[2] from −4 EV to −6 EV.
  1. AE tracking in continuous high-speed (extended) mode
With earlier firmware versions, auto exposure was locked with the first shot in a burst of high-speed continuous shooting at approx. 9 fps (Z 7) or 12 fps (Z 6) in continuous high-speed (extended) mode. Firmware Ver. 2.0, however, adds support for AE tracking in continuous high-speed (extended) mode, allowing the cameras to track exposure just as it does focus (AF tracking). This ensures that all images captured with a burst of high-speed continuous shooting are in focus and exhibit optimal exposure, even when the brightness of the scene changes.
The new firmware can be downloaded (free of charge) from Nikon's Download Center at the following link:
Users will be prompted to follow the instructions provided to successfully install the firmware.
Nikon will continue to flexibly respond to the evolving needs of our users, and offer next-generation imaging experiences that foster creativity.
About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes Nikon Mirrorless series, Nikon D-SLR, the Nikon COOLPIX and range of NIKKOR lenses & accessories. Headquartered in Gurgaon, Nikon has branch offices in Mumbai, Kolkata, Bengaluru and Delhi. Nikon India has total of five Nikon owned Service Centers (4 Branches and 1 Headquarter), 32 ASCs (authorized service centers), 43 Nikon Collection Centers and over 3000 dealer base for complete service & support for Nikon customers. Nikon has also set up 143 Experience zones pan India which showcases the entire range of Nikon Mirrorless series, D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses, Nikon Sport Optics and accessories.

Wednesday, May 15, 2019

Go Beyond Speed With The OnePlus 7 Series

Go Beyond Speed With The OnePlus 7 Series

Bangalore, 14th May 2019: OnePlus has announced its latest premium flagship devices, the OnePlus 7 series, redefining fast and smooth with the latest technology which pushes the boundaries of the smartphone experience.

Featuring the most advanced smartphone display in the industry, the OnePlus 7 Pro delivers the best overall premium user experience through a combination of hardware and software. It is loaded with the most powerful technology OnePlus has ever developed and has been tweaked and optimized to a point that exceeds one’s expectations for a flagship.

“We constantly challenge ourselves to give people the best experience possible,” said Pete Lau, Founder and CEO of OnePlus. “A great user experience means freedom and should enhance your life instead of distracting you from it. I’m so proud of what we’ve built with the OnePlus 7 series and can’t wait for people to try out the display.”

OnePlus 7 Pro

Redefining Smooth on a Bigger and More Immersive Display
The OnePlus 7 Pro features an industry-leading super smooth 90Hz display, meaning the screen refreshes at ninety times a second for a seamless experience. Whether you're gaming or watching a film, the 19.5:9 aspect ratio screen delivers incredible quality at QHD+ on a fluid AMOLED display. The screen shows stunning detail at 516 pixels per inch, with 4.49 million pixels working to bring crisp and accurate colours. With HDR10 and HDR10+, content from a range of streaming sources can be enjoyed in the best possible quality with subtle gradients and rich details.  For an immersive feeling the 6.67-inch curved glass stretches across the entire front of the device, uninterrupted, flowing over the edges. OnePlus has reduced the bezels on all sides of the handset. The OnePlus 7 Pro has earned DisplayMate’s highest A+ rating, making it one of the very best smartphone displays on the market.

Meticulous Design
The OnePlus 7 Pro features an ultra-slim profile with tapered edges on both the front and rear of the phone. The graceful curves are achieved through extensive testing with incremental changes made each time to reach perfection, even if this meant creating entirely new prototypes each time. This is a phone that’s designed to be held, with an ultra-slim profile that simply becomes one with your hand.

Triple Cameras: A Lens for every moment
The cameras on the OnePlus 7 Pro is the most advanced and capable camera set we’ve ever created, bringing you breathtaking results for every scenario. Whether you’re trying to capture a wide field of view, an object far in the distance, or a stunning portrait, the OnePlus 7 Pro camera has got you covered.

We've developed a powerful algorithm called Ultrashot, which takes advantage of the sophisticated new camera hardware. It uses AI algorithms, pixel binning, and other photo treatments to preserve the fine details present in your pictures and keep them clear and sharp even under low-light settings. Our newly developed Smart HDR algorithms control variances in lighting to better preserve highlights and details hidden within shadows. Even in low-light environments, the OnePlus 7 Pro is able to accumulate up to four times the amount of light compared to traditional software algorithms and, combined with a 4-in-1 pixel binning technology, preserve the details of your scene at night. The rear cameras on the OnePlus 7 Pro features a state-of-the-art 48 megapixel, ½-inch super-sized Sony’s IMX586 sensor, plus a custom-made 7-element plastic lens with an f/1.6 aperture and pixel size up to 1.6µm, a 8 megapixel 78mm telephoto lens at f/2.4 and 1µm pixel size and stabilized by OIS, and a 16 megapixel 117° ultra-wide angle lens at f/2.2.

Fast and Smooth
Fast and Smooth is not just about raw processing power, but about the optimization of hardware and software. The OnePlus 7 Pro is powered by the latest mobile platform, Qualcomm® Snapdragon™ 855, with up to 12GB of RAM, creating an experience that sets a new benchmark for incredible performance. The OnePlus 7 Pro also comes with UFS 3.0 storage, which will make your phone even faster when it comes to document loading, image saving from the camera, app launch times and more.

RAM Boost, a newly upgraded feature on the OnePlus 7 Pro, will learn from your usage habits and intelligently allocate available RAM to memory-intensive applications. With RAM Boost, you’ll be able to greatly shorten the loading processes and begin gaming faster than before. What’s more, RAM Boost will allow more applications to stay open in the background without any compromises on overall performance.

And when you need more power, our newest Warp Charge 30 can get you up to almost half of the massive 4,000mAh battery in just 20 minutes. Even when you're charging and in the middle of an intense game, the OnePlus 7 Pro keeps its cool and keeps up with the pace, with minimal excess heat and the same superfast charging time.

The OnePlus 7 Pro features the latest OxygenOS 9.5, our most refined operating system that serves to provide a premium experience. We’re introducing long-requested features like Screen Recorder and refined our navigational gestures to be faster, smoother, and more intuitive. Furthermore, to promote healthy use of technology, we have also added a refreshing function to the OxygenOS 9.5 called Zen Mode to help you achieve a better balance between your digital and personal life.

Immersive Gaming  
The OnePlus 7 Pro is equipped with a stereo dual-speaker system with an enlarged power amplifier for better sound quality. We worked closely with Dolby to ensure that our users will always have the most satisfying listening experience when watching their favorite entertainment content, such as movies, TV shows, and games. Featuring Dolby Atmos and incredible new mobile enhancements, the OnePlus 7 Pro makes your content more lifelike and immersive with bigger, better sound on the go you’ve always wanted.

Equipped with a powerful Haptic Vibration, the OnePlus 7 Pro provides multiple levels of vibrational feedback and virtually zero delay for a more realistic experience. We’ve upgraded the cooling system on the OnePlus 7 Pro with liquid cooling to allow the device to remain cool even after prolonged and intensive use.

Gaming Mode can be taken to the next level with additional pro settings - Fnatic Mode adds new features to gives a competitive advantage, with advanced DND, background restrictions, and network enhancements as the CPU and GPU are optimised to make a gaming beast. 

OnePlus 7

The OnePlus 7 is another incredible premium experience in a sleek package. With the Qualcomm® Snapdragon™ 855 mobile platform, UFS 3.0, Dolby Atmos stereo speakers, RAM boost, new Screen Unlock technology, UltraShot engine, and more, the OnePlus 7 is another big step-up in OnePlus history.

Sharper and Clearer Pictures
The OnePlus 7 sports a powerful dual-lens setup that allows you to take exceptional pictures. The main sensor on the OnePlus 7 features Sony’s IMX586, a 48-megapixel, ½ inch super-sized sensor with an aperture of f/1.7, and OIS and EIS. The second camera is 5-megapixel, and the whole camera array is again driven by the powerful new UltraShot engine.

OnePlus Bullets Wireless 2

The OnePlus Bullets Wireless 2 will bring you an extraordinary sonic experience thanks to a fully upgraded triple driver structure. We placed two Knowles Armature Drivers in combination with one dynamic driver in the Bullets Wireless 2 to deliver extraordinary detail and clarity to your music. The Bullets Wireless 2 also supports aptX HD, fortifying the Bluetooth connection on the Bullets Wireless 2 to ensure a high music quality comparable to a wired earphones connection. Bluetooth 5.0 provides a more stable connection even in large crowds where signals may be disturbed.

Price, Availability and Offers
Product Configuration Price Availability (open sales)
OnePlus 7 Pro Mirror Gray 6+128 GB, 8+256 GB INR 48,999, INR 52,999 17 May
OnePlus 7 Pro Nebula Blue 8+ 256 GB, 12 + 256GB INR 52999, INR 57,999 28 May
OnePlus 7 Pro Almond 8+ 256 GB INR 52,999 June
OnePlus 7 Mirror Gray 6+128 GB, 8 + 256 GB IINR 32,999, INR 37,999 June
OnePlus 7 Red 8+256 GB INR 37,999 June
OnePlus Bullets Wireless 2 NA INR 5,990 Coming soon
Customers will also be able to purchase the OnePlus 7 Pro at the limited stock pop-ups in Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune and Ahmedabad starting 7 pm exclusively on 15th May 2019 and the OnePlus Experience Pop-up in Delhi starting 17th May 2019. 
The OnePlus 7 Pro will be available starting on,, all OnePlus exclusive offline stores, all Reliance Digital outlets, MyJio stores and Croma outlets. Customers are entitled to launch offers including upto INR 2000 cashback on purchase using SBI debit and credit cards, offers from Jio to provide benefits worth INR 9300, and an assured buyback value of 70% on exchange through Servify. Additionally, upto 6 months of no-cost EMI is available on select channels.
About OnePlus India:
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit

Wednesday, December 26, 2018

Jawa Motorcycles’ first showrooms in Bengaluru open doors


Jawa Motorcycles’ first showrooms in Bengaluru open doors

BENGALURU, DECEMBER 20TH, 2018Classic Legends Pvt. Ltd. is proud to announce the launch of its first three Jawa Motorcycles dealerships in Bengaluru. Close on the heels of the launch of first two dealerships in India in Pune, Classic Legends has now opened dealerships in Koramangala, Basvanagudi and Rajaji Nagar in Bengaluru. These outlets are part of the phase-1 launch of the 100+ Jawa Motorcycles dealerships that are on-schedule to be opened across the country. With the outlets becoming fully operational, customers in Bengaluru can now book and test-ride the iconic Jawa and Jawa forty two motorcycles at the following locations in the city:

  • Koramangala: Square Auto, Ground Floor, Bldg. No. 8 & 9, Krishnanagar Industrial Layout, Hosur Main Road, near Forum Mall, Bengaluru - 560029
  • Basvanagudi: Synergy, # 56, Subbaramachetty Road, Near Natkalappa Circle, Basavanagudi, Bengaluru 560004, Karnataka
  • Rajajinagar : Skanda Motors, No.1036, Dr.Rajkumar Road, 4th Block, Rajajinagar, Bengaluru – 560010

The Jawa dealership is a place to make connections with yourself, with like-minded people and with the motorcycles. Its design philosophy is rooted in authenticity, and the ability to bridge the past and the present through its stories and the motorcycles. It is a biker café ambience which tells the tale of the legend that Jawa is.

The space captures the nostalgia of a golden era which celebrated honesty of materials & craftsmanship through its dark polished wood fixtures, subtle inlays, raw textures and vintage oxblood upholsteries. At the same time, the motorcycles infuse a contemporariness in the showroom with their modern interpretation of classic design, loaded with the latest in engine technology and features. The various elements have been designed to present the contemporary classic Jawa motorcycles amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. Whether it is the large community table setting for free-flowing conversations, the carefully curated bookshelf for the curious reader, or the Classic Rock in the background for the music lover; the space makes everyone feel easy, whether a hard-core motorcyclist or a millennial looking to immerse into the world of motorcycling.

Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd inaugurated the showrooms, amidst a throng of Jawa aficionados and customers. Speaking at the inauguration, Mr. Ashish Joshi, said, “Bengaluru holds a special place in Jawa’s Indian story by being home to the largest Jawa Community in India. Jawa fans in the city have kept the brand alive for all these years and I feel extremely privileged to inaugurate 3 new Jawa showrooms here today. Mysuru and the state of Karnataka are an integral part of the Jawa legacy and bringing Jawa back to this state is a milestone moment for us. The faith placed by Jawa customers, aficionados and our dealer partners is helping us create a vast dealership network which will offer an un-paralleled customer experience with best in-class sales and service offering for any classic motorcycle brand out there.”
Mr. Joshi further added, “To our dealer partner, I say, welcome to the Jawa family. We look forward to you growing with us and together being able to provide a new riding experience to all our customers here in Bengaluru. Our dealer partners have been our pillars. They trusted us on the brand value of JAWA alone, before even seeing the products or knowing about the pricing of the motorcycles. It was their confidence in us that allowed us to build the JAWA showrooms the way you see it today. As a custodian of the JAWA brand, it is my obligation on behalf of the entire Jawa team to make sure every Jawa dealer goes out and changes the way classic motorcycles should be sold to the future riding generation. It is very important to us at the JAWA team to make sure every dealer becomes a strong pillar of our growth and it is our promise that we stand fully behind them, now and always. To all our 100+ dealers, we say, that we stand strongly behind you. We will not leave any stone unturned in providing our customers with the best of the sales, service and spares ecosystem.”
Mr. Tarun Sharma, Head of Sales, Classic Legends said, “The experience of buying a Jawa will set a new standard in the two-wheeler industry. The faith placed by Jawa customers, aficionados and our dealer partners is helping us create a vast dealership network which will offer an un-paralleled customer experience with best in-class sales and service offering for any classic motorcycle brand out there.”
The Jawa and Jawa forty two break cover as the brand’s new torchbearers, bringing back the classic appeal of Jawa with a retro-cool twist. These modern machines have the authentic Jawa character that balances performance, capability and quality. An all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis is tuned to bring out the superlative handling and class leading stability, making the new Jawa a true modern classic.
The Jawa and Jawa forty two are priced at INR 1,67,000/- and INR 1,58,000/- respectively (ex-showroom, Bengaluru) and bookings are open online at as well as the showroom.
On the motorcycles, Mr. Joshi said, “With the opening of our dealerships we are excited that the products are finally into the hands of the fans of Jawa. We have had a very encouraging media test ride session last week and are glad that the feedback has been so positive. Finally all the effort on design, engineering and engine platform has come to bear fruit in the way we had planned it. I would encourage everyone to visit our dealers and take a look at the motorcycles, test ride them to feel the modern classics we have brought out.”
The new Jawa model line-up for India
Jawa: The timeless style and iconic character of the original Jawa is reborn in this new Jawa. With an evolutionary aesthetic that retains the authenticity and familiarity of the past – classy, elegant, sophisticated, majestic - this one is tuned for the legacy seekers. The Jawa in its form and function is the quintessential classic with old world character and truly modern performance.
Jawa forty two: This is the classic that breaks boundaries and experiments. With quirkiness in its design and unconventional traits the forty two is a - toned, muscled, sporty, assertive version of a classic if there was ever to be one! The forty two is meant to appeal to the heart as well as the head.
New Jawa Engine: The 293cc liquid cooled, single cylinder DOHC engine
With a 293cc liquid cooled, single cylinder, DOHC engine, built from the ground up in collaboration with the best of Italian engineering, it is going to be all new, and at the same time, a classic Jawa experience. It packs 27 bhp and 28 Nm of torque with a generous mid-range and a flat torque curve for an unwavering, consistently powered ride. But at the core of its heart and along the length of its classic lines and with every beat of its signature twin exhaust, it is unmistakably the Jawa you will love. The engine platform is built ready for the BS VI norms.
Jawa Motorcycles dealership network
The Jawa and Jawa forty two will be sold through 100+ showrooms/dealership outlets that will become operational over the next three months.
About Classic Legends Pvt. Ltd.
Classic Legends Pvt. Ltd. is an Indian company established a couple of years ago, to re-introduce iconic marquee motorcycle brands in the market. Classic Legends aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating exciting product and service offerings along with the motorcycling ecosystem.
Jawa is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia, with a 90-year legacy, which in its heydays exported classic, well-engineered and rugged motorcycles to more than 120 countries. It entered the Indian markets in the early 1960’s. The twin aspects of Jawa motorcycles - its beautiful design and strong performance character helped it not only to win hearts but also win many world titles.
From its marquee brands portfolio, Classic Legends is currently bringing alive the Jawa, not simply as a brand but a way of life. Classic Legends has leveraged the best of its partner capabilities in design and engineering along with the global expertise, to launch products that capture the DNA and ethos, of the original Jawa.

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Friday, July 27, 2018

Kwality launches its exciting range of ‘Breakfast Cereals’ in Bengaluru

Bengaluru, July 26, 2018: “Eat Breakfast like a King, Lunch like a Prince and Dinner like a Poor man”. Breakfast literally means, “breaking the fast” since it’s the first meal you eat after sleeping, and therefore fasting all night. Today because of the nuclear family and complexity of work, most of the youngsters, young couples tend to skip breakfast, which is harmful to health. Kwality foods are taking initiative of inculcating the habit of having breakfast through launch of exciting cereals and their campaign.

Kwality, one of the leading manufacturers of Masalas and Instant mixes from the house of Pagariya Food Product Pvt. Ltd. today announced the launch of its wide range of healthy and delicious ‘breakfast cereals’. A unique combination of wholegrain and multigrain, the range of breakfast cereals offers a variety of breakfast choices for all Indian families.

For over 20 years Pagariya Foods has been present in Indian kitchens through Masalas, Instant Mixes, and a wide range of Breakfast Cereals. The Breakfast cereals come in three categories. The adult range has Corn Flakes, Corn Flakes Almond Honey, Corn Flakes Honey, Corn Flakes Strawberry. Under the Health range, they have Ragi flakes, Muesli Crunchy, Muesli Mixed Fruit, Muesli Fruit n Nuts, Oats and Wheat Porridge. For Children, they have a special range: Choco Flakes, Choco Fills, Strawberry Fills, Vanilla Fills and Fruit Rings. Each of these is a combination of various grains like wheat, ragi and oats that come in unique flavors and has been specially created keeping in mind the Indian palate. The new cereals are available at all big supermarkets such as Big Bazaar, D-Mart, Metro, More, Spar and various other brick and mortar stores. Additionally, they are also available at leading online stores like Amazon, BigBasket and Flipkart. The key USP’s of entire range is that it is 100% Natural, No artificial colors and No preservatives.

Today the size of Breakfast Cereals in India is 2500 cr and growing at a CAGR of 27-28%. By 2020 the turnover will touch 4000 cr. Company is aiming to grow by over 100%+ in next few years and become one of the top 5 Breakfast cereal company in India.

In addition to the new cereals, Kwality has also repackaged their entire range of breakfast cereals. The modern and exciting new packaging designs reflect the company’s desire to give Indian consumers high quality, healthy, tasty and affordable breakfast. With this launch, company becomes 2nd brand to have widest range of Cereal makers in India and 1st by an Indian company.

Speaking at the launch, Mr. Naresh Pagariya, Managing Director, Pagariya Food Pvt. Ltd said, "We are extremely thrilled to announce our newly packaged cereals which are in line with our vision to introduce products that are rooted in our philosophy of nutrition, wellness, convenience and health. We believe that the consumer’s need for breakfast choices in India is growing exponentially and our range of products are uniquely placed to satisfy this need.”

The company is aggressively focusing its operational and marketing strategies to capture new markets across India and reach INR 100 crore mark by 2020 from the current 40 crore. By introducing smaller packs of Rs. 5/- and Rs. 10/-, the company is ensuring that people in tier 2, tier 3 and rural Indian cities also can now have nutritious and tasty breakfast cereals. Company today has 400+ Distributors and covers 25000+ retail outlets. In the past couple of years, the company has gained momentum in terms of new products; rejuvenating the marketing and sales team and focusing on volume growth; and these initiatives have yielded positive results.


Tuesday, August 22, 2017

Orkla strengthens its presence in India with a foray into the Indian confectionary category

Bangalore, 22nd August, 2017: Orkla Group, the Norwegian leader in branded consumer goods and parent company of MTR Foods Pvt. Ltd., today announced the company’s foray into the Indian confectionary category with the launch of Laban – a specially crafted human-shaped, non-sticky, 100% vegetarian, fruit flavoured chew. The brand’s entry also marks the first product from the company’s portfolio in the confectionary category.

Laban – Norway’s number 1 confectionary brand from Orkla, will be manufactured and distributed by MTR Foods Pvt. Ltd. in India. Extensive research was undertaken to arrive at a formulation that would not only suit the discerning Indian consumer preferences but also retain the brand attributes i.e. the stretchy, chewy quality of Laban and its unique human shape. The product proposition has been localized to make it a 100% vegetarian confectionary with a range of popular Indian flavors such as Strawberry, Mango, Green Mango and Orange.
Speaking on the occasion, Peter Ruzicka, CEO, Orkla ASA, said, “The Indian confectionary market is seeing huge potential that Orkla would like to tap into. The current estimates show that the industry is close to INR 8200 crores with a YoY growth at 7%. The tremendous growth that we are witnessing in the category along with the other economic indicators of the country has given us the confidence to launch Laban in India.”

Atle Vidar-Nagel Johanssen, CEO, Orkla Foods said, “With the localization of Laban based on the preferences of Indian consumers, this will be the first product to come from the Orkla portfolio in the confectionary category in India. We are confident that Laban will prove to be a growth-driver for Orkla in the Indian market.”

Best-in-class production equipment from various countries such as Germany, Britain and Korea have been brought together to put up a state-of-the-art production line at MTR Foods’ Bengaluru manufacturing facility with a total investment of Rs. 40 crores. Besides the manufacturing facility, MTR Foods’ robust supply chain and distribution network across India will be leveraged to ensure wider reach of the brand. The packaging of the product has also been redesigned in order to appeal to the Indian consumers.

Sharing his perspective on the unique aspects of Laban, Sanjay Sharma, CEO, MTR Foods Pvt. Ltd. said, “We have invested close to INR 40 crores on this project to ensure that we get everything right – from getting the best manufacturing equipment from across the world to procuring the quality ingredients from across the world. With its unique human shape, popular Indian flavors and stretchy property along with a product concept of promoting childlike joy, Laban is clearly differentiated from any other confectionary in the industry. With an India wide launch and MTR’s sales and marketing bandwidth behind this product, we are confident about the success of Laban.

Laban will be launched with a hi-decibel campaign and will be available at all general and modern trade outlets across India priced at Rs. 10 for the 26 gms pack and Rs 30 for the 65 gms pack.

Friday, August 11, 2017

Innovative Foods Ltd launches Sumeru ‘classique’ parathas with Chef Ajay Chopra

Bangalore, August 10th, 2017: Innovative Foods Ltd. (IFL), a major player in the Indian food processing industry, which markets their frozen food range under the brand name Sumeru, today launched a new line-up of their frozen parathas.
At the launch event, Chef Ajay Chopra, who was recently announced as the brand ambassador for Sumeru, whipped up some lip smacking dishes to showcase the versatility of Sumeru’s frozen paratha range. He also demonstrated a few tips and tricks for everyone who’s looking to create quick homemade meals with frozen parathas.

Speaking on the occasion, Saurabh Kumar, VP, Sales & Marketing, IFL said “The growing acceptance of frozen food in India has pushed us out of our seats to think of new product solutions. Providing convenience and versatility to consumers has been one of the core pillars on which our product portfolio stands and our aim has been to enable consumers create restaurant like meals at home. Our new range of Parathas are a delightful triangulated combination of taste, health & excitement.
“My association with Sumeru has given me a platform to make people believe that you don’t need to be a chef to experience a restaurant class meal at home. Parathas are a favourite across India and with a little innovative thinking, they can easily be adapted to a variety of dishes.” mentioned Chef Ajay Chopra, Brand Ambassador Sumeru, who has previously been a judge on Master Chef India
Suraj Sharma, GM, Marketing IFL, commented, “A lot of research has gone into making these new products. Whether it’s the multigrain variant or beetroot with jeera or turmeric with ajwain or methi with spinach – all these combinations have been developed keeping in mind the health factor along with the taste which today’s discerning consumer demands.”
The event started with Innovative Foods ltd addressing the media followed by a delightful demo cooking session with Chef Ajay.
The new range of parathas launched today are as follows:
·       Beetroot & Jeera Paratha
·       Turmeric & Ajwain Paratha
·       Methi & Spinach Paratha
·       Multigrain Paratha
These parathas are easily accessible at your nearest grocery store and are reasonably priced in the bracket of Rs 80-100 per pack of 5.

About Sumeru
Innovative Foods Limited (IFL) is a major player in the Indian food processing industry since 1989. Under the brand name 'Sumeru', they manufacture and market various types of ready to eat vegetarian and non-vegetarian food that includes seafood, Poultry and Pork. Their customized products are supplied to various leading food service companies in India. Their core business is frozen food. They have retailed the multi-category product portfolio across the country with a presence on all major modern trade counters with a pan India presence that covers all tiers of cities and towns. They have embarked their presence in the Indian ethnic export market via USA while the manufacturing units are in the south Indian state Kerala, Kochi.

Tuesday, August 8, 2017

Philips, connecting India for a healthy future

Bangalore, July 28, 2017: Philips Innovation Campus, successfully organized their third Digital Healthcare Conclave on July 28, 2017. The conference shed light on why connected healthcare is the need of the hour for our country and how it can solve the existing healthcare problems.

Indian healthcare system has always grappled with 2 As - Accessibility and Affordability challenges. In 2015, there were 25354 Primary Health Center (PHC)s in India and 8.1% of these PHCs were without a doctor. To add to this, 38% of deaths are due to communicable diseases, maternal, per-natal and nutritional disorders, and 42% of deaths are due to non-communicable diseases. This burden will only increase as less than 15% of population is covered by insurance. With all these challenges, one can hear the wheels of Indian healthcare cranking hard and heaving to pull. How do we address this?

While there has been a lot of innovations in healthcare where technology has shown the potential to find solutions, it is important that there is a common roadmap, strategy that would help the ecosystem work in tandem towards relevant solutions.

The challenge

Indian healthcare system is burdened with numerous challenges. While it is seen that innovative solutions using digital technologies have been able to address these challenges effectively, there is a long way to go. Connected healthcare solutions is a key to this. But for this to work, it requires an ecosystem where health data is available to care givers. But India lacks a common health data repository. The PHCs DHCs and CHCs are not connected.

Connected care and AI supported by UIDAI (Aadhaar) could help in addressing these challenges 

The National Healthcare Policy 2017, talks about how connected healthcare is the solution to the existing healthcare problems in India. The policy suggests the setting up of a National Digital Health Authority (NDHA) to regulate, develop and deploy digital health across the continuum of care using digital technologies. It highlights the role of Aadhaar to make connected healthcare a reality by establishing a seamless and efficient National Health Information Network.

Philips has been at the forefront of using digital technology in healthcare. Its various connected care solutions have increased accessibility to care in remotest corners of the world, empowered patients to manage their health while also giving health providers tools to improve patient outcomes. With a r mission to touch more than 3 billion lives by 2025, Philips is working towards creating meaningful innovations that will make healthcare accessible to all. Some of these innovations include:

Data Science Platform (DSP)

Healthcare is transitioning from episodic, fragmented care to networked, continuous care which enables population health management, integrating data from disparate point solutions across hospitals, physician practices, insurance and consumer homes. It provides actionable and context sensitive information to clinicians, patients and care givers. To provide analytics for such a wide range, there is a need for a data science platform that has comprehensive capabilities to do analytics on many aspects including analysis on longitudinal data. Philips Data Science Platform is a platform for healthcare analytics meant for data scientists and product development teams to develop analytical models and applications providing a standardized data science platform that ensures seamless development and deployment across healthcare continuum. This Platform empowers healthcare organizations to spend more time understanding their data, freeing them from the responsibility and expense of building, maintaining and deploying data science capabilities in-house. With these advanced analytics and artificial intelligence methods, organizations can rapidly  .. create predictive models, optimize operational workflow, and accelerate development of analytics offerings

DSP comes prepackaged with most of the open source tools, frameworks, libraries etc. that data scientists use. DSP comes with a rich set of pertained clinical models for Medical images and clinical reports - that can either be consumed directly within a hospital workflow or by data scientists to build their own custom specific models/apps.

Mobile Obstetrics Monitoring (MoM).

High fetal and maternal mortality rates continue to remain one of the major concerns in the healthcare space. The Philips Mobile Obstetrics Monitoring (MOM) software solution helps community caregivers and doctors work together to identify and manage high-risk pregnancies, bringing care to where it’s urgently needed: primary health centers and patient homes. MOM features a way for community caregivers to capture vital information so that a clinical decision support (CDS) pregnancy risk level can be calculated. This helps standardize pregnancy risk stratification so that high-risk cases are not missed. Mobile applications connect doctor, caregiver, and patient for diagnostic assistance and progress assessment.

A pilot study using MOM is being done in Shorapur Taluk in Yadagir District, Karnataka since December 2016. Philips has partnered with Narayana Health and National Rural Health Mission, Karnataka for this study. Over 1000 women have already been covered under this study.

Chest Pain Clinics (CPC)

While cardiovascular diseases have quadrupled in the last 40 years, 50% of the affected patients arrive too late for appropriate treatment. If the patient receives treatment within one hour of the ‘the golden hour’, possibilities of saving his/her life increase manifold.

Philips Innovation Campus has developed a solution ‘Chest Pain Clinics’ to answer the problem. A Chest Pain Clinic is essentially a clinic or a small healthcare facility that is devoted to the care of outpatients, primarily CAD patients. These CPCs serve as the first point of contact for the patient and are usually run by general physicians or non-interventional cardiologists. The pre-requisite for a CPC is that it should be: Capable of performing ECGs on patient. They are equipped with Philips Efficia ECG 100 an innovative, portable, easy to use ECG machine, with diagnostic quality ECG machine intended for acquisition, recording, measurement, display and printing of simultaneous 12 channel ECG waveforms of patients in ECG room for both in-patient and outpatient.

In this model, CPCs will constitute the spokes for the ‘hub’ hospital. Once a patient arrives at one of the spoke CPCs, the local physician evaluates the patient’s symptoms and, performs an ECG via the Philips Efficia ECG 100. This ECG is wirelessly transmitted to the on-call cardiologist. Once Cardiologist reviews the ECG, he instructs the general physician on the next steps for treatment of patient.